I'm a British strategic lead with a global backstory (I've lived in Texas, Malaysia & The Netherlands and worked in California in between various stints in the UK). I've got experience on grooming & beauty, booze, food, cars, finance, retail & technology, and have been lucky enough to work on some of the world's most interesting brands. Generally, I get bored by circular discussions about agency operating models, like solving very big problems, and love seeing imaginative work winning attention and changing behaviour out in the real world.