Responsible for Online sales and City pass at Stromma Group, a market leader within tours and activities with operation in 6 countries and 15 destinations. Product owner for Stromma.com and leading a central online sales team. And in a matrix organisation also the online responsible in our destinations, to further strengthen Strommas online presence and development online. ---Stromma is the leading operator in tours and activities in Northern Europe with approx. 20 brands in 6 countries. Today Stromma operates in 15 destinations; Stockholm, Gothenburg, Malmö, Uppsala, Copenhagen, Aarhus, Helsinki, Oslo, Stavanger, Bergen, Geiranger, Ålesund, Amsterdam, Utrecht and Berlin

A City Pass is a sightseeing package which grants visitors free entry to top attractions, museums and numerous sightseeing tours. As well as free travel on Hop on Hop off buses and boats. These benefits makes it the best way to explore a city when on a citybreak. Easy and convenient, as well as saving both time and money!Responsible for all city passes within Stromma Group, i.e Stockholm Pass, Gothenburg Pass, Helsinki Card, Amsterdam Pass, Oslo Card and Copenhagen City Pass. Successfully ran the launch and implementation of new city pass products in Amsterdam, Gothenburg, Oslo and Copenhage, as well as implementing a stronger and more streamlined way of working with city passes to further increase Strommas position in this field. Product owner for copenhagencitypass.com and oslocard.com.stockholmpass.comgothenburgpass.com helsinkicard.comamsterdampass.comcopenhagencitypass.comoslocard.com---Stromma is the leading operator in tours and activities in Northern Europe with approx. 20 brands in 6 countries. Today Stromma operates in 15 destinations; Stockholm, Gothenburg, Malmö, Uppsala, Copenhagen, Aarhus, Helsinki, Oslo, Stavanger, Bergen, Geiranger, Ålesund, Amsterdam, Utrecht and BerlinStromma's brands include the well-known names Göta Kanal Rederiaktiebolag, Paddan Sightseeing, Strömma Kanalbolaget, Canal Tours Copenhagen, Helsinki Sightseeing, Canal Tours Amsterdam, but also unique experiences like Birka (the Viking City), A'dam Lookout and Vaxholms Kastell.

Marketing & Analysis manager focusing on Business Intelligence. Comprehensive experience and knowledge in regards to mega trends within the digital landscape, social media, consumer and business marketing, the tourism industry in general as well as aviation, meetings, conventions, events and hospitality. Member of the Research and Statistics Knowledge Group within European Cities Marketing (ECM), i.e The association for Tourist Boards, Convention Bureaux and City Marketing Organisations in EuropeRepresenting Visit Stockholm in Connect Sweden, a collaboration with Swedavia, Visit Sweden, the County Council and representatives from the business community, whose goal is to increase the availability to Stockholm and Sweden in terms of new direct flights.

Responsible for marketing Stockholm as a destination in the Nordic Countries (mainly Finland and Norway) as well as UK and USA. The goal was to get more visitors to Stockholm and strengthen Stockholm as a destination as well as a brand. Often in cooperation with global airline alliances, carriers and international media houses.Overall responsibility for marketing and communication B2B and B2C, both digital and analogue. Including the development of short- and long term marketing plans as well as a PR- and communication plans. Implementation, optimization and monitoring of digital campaigns, media, PR, and OTA/travel trade activities.

Product manager for the Stockholm Card, a strategic marketing tool in the destination marketing of Stockholm. Responsible for budget, pricing, business and technology development, E-commerce, marketing and sales activities targeting international city breakers as well as Swedish families with children, negotiations with all Stockholm Card partners, i.e retailers, museums, attractions, public transport company and sightseeing companies. Main focus was to increase sales through Visit Stockholm’s official site visitstockholm.com. Within one year after relaunching the web shop, sales through visitstockholm.com increased from 5-25%. Yearly sales around 140 000 Stockholm Cards, and around 400 000 card days, resulting in about one million visits to museum and attractions in Stockholm. Since 2016, the Stockholm Card is no longer run by Visit Stockholm.

Responsible for communication and marketing activities for the Tourist services department at Stockholm Visitors Board and its services and tourist agencies; Stockholm Tourist Center as well as the Hotel Center. The service also included responsibility for business development of tourist services and responsibility of the monthly print production What's On Stockholm, distribution responsibility and execution of procurements for distribution services for the entire company. Development of marketing and activity plan for the the Tourist Services department, presentations for groups and tourism students and budget responsibility.

Work at Stockholm's official tourist information offices Stockholm Tourist Center and theHotel Central (located at the Central train station in Stockholm). Service included providing tourist information about Stockholm and Sweden, booking hotels and hostels, sales of events andsightseeing tickets.

ECM Knowledge Groups (KGs) are expert teams focusing on specific aspects of city marketing and urban tourism development. The Research and Statistics group coordinates all research activities within the network and collaborates with ECM research partners as well as gather and analyse insights within the ECM members network. Other cities respresented in the KG are London, Berlin, Hamburg, Copenhagen, Amsterdam, Paris, Helsinki and Vienna to mention a few.

Vice chair person of the European Cities Marketing Knowledge Group City Cards. ECM Knowledge Groups (KGs) are expert teams focusing on specific aspects of city marketing and urban tourism development. The aim of the group is to gather insights and share experience and knowledge on how to set up, run and sell a city card. Produce regular reports and surveys and carry out joint marketing campaigns. Provide a platform where Managers/Product Developers can network and discuss the latest trends on city card marketing. Promote European city cards to the public and trade industry. Increase consumers’ awareness and encourage their purchase of city cards when travelling.Other cities represented in the KG were Lyon (Chair person), Copenhagen, Berlin, Barcelona and Amsterdam.Moderator at the 5th annual City Cards Expert Meeting in Oslo, October 2016, where 61 product managers representing 33 leading European cities met to exchange knowledge and best practices in one of the most important growth areas of city marketing: city cards!

Work at the official Tourist information office in Västerås. Service included providing tourist information about Västerås and the county of Västmanland, souvenir sales, sales to events as well as sightseeing tickets and booking hotels, hostels and cottages in the region.