Led the development and launch comprehensive marketing platform that allows businesses to run engaging giveaways and contests.• Managed a remote team of developers and designers to implement the project from the idea to attracting the first users;• Prototyped and developed wireframes and service mocap, worked on UX optimization based on feedback from customers;• Formed the roadmap and CJM of the project;• Responsible for backlog compilation and development prioritization;• Developed marketing strategy for the product;• Connected internet acquiring and integrated analytics;• Prepared and launched the product on ProductHunt;• Created NFT community of 20,000+ people;• Launched own NFT collection, developed marketing strategy and conducted paid mint;

Launched a global payroll platform while ensuring legal, technical, and financial compliance.• Conducted market research and gathered customer feedback to identify pain points and opportunities for improvement;• Worked closely with cross-functional teams, including engineering, design, and finance, to define product requirements and specifications;• Managed the product roadmap and prioritized features based on user needs, technical feasibility, and business goals;• Developed product documentation and communicated product updates to stakeholders at all levels of the organization;• Collaborated with UX/UI designers to create intuitive user interfaces and user flows;• Conducted user acceptance testing and implemented customer feedback to refine the product;• Analyzed key metrics and leveraged data insights to optimize the platform's performance and drive user engagement;• Worked closely with sales and marketing teams to create go-to-market strategies and drive product adoption;• Managed partnerships with third-party vendors and integrated their services into the platform;• Ensured compliance with regulatory requirements and best practices for payroll and HR technology;• Developed and managed product budgets and resource allocation;

Launched a competitor search and analysis service on Google Play and App Store based on a store recommendation system.• Oversaw the project from ideation to first user engagement;• Supervised a team of developers and designers to ensure project success;• Elaborated on the service's analytical system and key functions to enhance user experience;• Created a product roadmap to align with business goals and objectives;• Prepared CJM (customer journey maps) and carried out CustDev (customer development) to gain insights into user needs and preferences;• Compiled a backlog of project tasks and prioritized development for MVP (minimum viable product);• Defined optimal marketing strategies and financial models for the project to maximize revenue and ROI;

Launched a mobile A/B testing platform to improve engagement and conversions by testing different versions of the app's visual elements. • Led the project from ideation to the acquisition of the first users;• Developed marketing strategy and maintained the product roadmap;• Built the unit economics and financial model for the project;• Assembled and managed a team of developers and designers;• Implemented customer development, CJM development, and competitor analysis;• Managed the usability work and system testing of the product;• Integrated analytics systems and evaluated marketing channels;• Engaged in connecting Internet acquiring;

Led development and launch of the multi-lingual Horoscope Compatibility mobile app for iOS and Android.• Organized the development of the Horoscope Compatibility mobile app for iOS and Android;• Managed the project team from the idea to publishing a multi-lingual version of the app in the App Store/Google Play;• Supervised the development team: UX/UI designer, iOS and Android developers, as well as translators and copywriters;• Did prototyping, developed wireframes and mockups of the app, worked out the functionality, and created the content plan for the app;• Performed data collection and analysis (market and competitor apps analysis, app development concept creation);• Performed QA testing of the entire application's functionality during and after the development;• Determined the optimal monetization model;• Did AppMetrica and Firebase analytics integration;

Created a push notification service for news websites with uninterrupted performance and significantly lower cost than public competitors.• Assembled a technical team for project implementation;• Wrote technical requirements and set tasks for stakeholders, monitored the timely completion of tasks, and ensured the successful delivery of the project;• Created a stable system of push notifications that met the customer's needs and contributed to the segmentation of the user base to improve the effectiveness of mailings;• Engaged in the implementation of detailed analytics to develop targeted mailings with a higher click-through rate (CTR);• Conducted system optimization for better server utilization and preparation for further scaling;• Worked collaboratively with a UI designer to develop a user-friendly and functional admin interface;• Promptly set tasks for developers in key algorithm changes to improve push notification technology;• Monitored and ensured the service's round-the-clock operability to maintain a seamless user experience;

As product marketer for a Cryptocurrency gambling project on EOS blockchain: oversaw advertising, research, traffic sources, PR, and referral program. • Supervised advertising and marketing efforts of counterparties and monitored performance through reports and analytics;• Conducted research, testing and worked with potential traffic sources;• Developed information strategy including PR and marketing initiatives• Purchased traffic and launched advertising campaigns in various media networks;• Organized and participated in marketing events such as exhibitions and conferences;• Improved website usability in collaboration with a UX/UI designer;• Analyzed competitor key figures and determined market volume;• Managed PR agencies and the company's media activities;• Built relationships with partner networks and attracted arbitrageurs;• Implemented a referral program and improved client retention system;

Launched a service that helped to promote search queries, allowing clients to receive very cheap traffic compared to other marketing channels.• Coordinated with designers, programmers, and SEO specialists;• Set technical specifications and corrected/monitored work completion;• Participated in developing and implementing an effective email marketing strategy;• Conducted an audit of traffic sources, advertising campaign effectiveness, incoming traffic, and key website metrics;• Communicated with service clients;

Optimized marketing, SMM, analyzed competitors and managed reputation to drive multi-fold revenue growth at an online furniture and home goods store• Led a remote team of an internet advertising agency to execute contextual and media campaigns;• Evaluated campaign performance, forecasted traffic volume, conversions, and budget;• Created landing pages for loss-leader products to drive traffic to the main website;• Managed SMM activities and launched targeted advertising;• Analyzed the activities of competitors and their positioning features;• Administered the website (controlled work, content, modifications, and module integration);• Monitored the company's online reputation and created a positive image by working with real customers and specialized agencies;• Organized and conducted offline marketing events;• Searched for additional customer attraction channels;

Small advertising agency owner with extensive experience running successful campaigns for diverse businesses.• Successfully organized, conducted, and analyzed the effectiveness of numerous marketing campaigns;• Developed clear specifications and delegated tasks to contractors, resulting in on-time project delivery;• Utilized Google Analytics and Yandex.Metrica to measure campaign success and make data-driven decisions;• Conducted A/B testing to validate advertising hypotheses and drive results for clients;• Stayed current with industry trends and technologies to bring a fresh perspective to clients' campaigns;