Akanksha Pardeshi Email & Phone Number

Mumbai, Mh, In

Mumbai

• Collaborated with cross-functional teams to identify cost-saving opportunities. Developed and implemented strategies to reduce infrastructure costs resulting in net increase in profits. Achieved a 20% reduction in infrastructure costs within one quarter.• Designed and developed visually captivating Tableau dashboards presenting complex data sets, thus remarkably saving 36 man-hours weekly and enhancing efficiency. Actively used by 12-15 sales managers• Created a maturity charter system for top accounts contributing to 80% of revenue. Assessed and optimized the utilization of account managers and new product integration. Facilitated growth strategies for key accounts, enhancing their revenue potential.• Earned accolades for delivering impactful insights and actionable recommendations to senior management and key stakeholders through compelling reports and presentations. This empowered teams to make well-informed choices, capitalize on opportunities and proactively address challenges.

Mumbai, Maharashtra, India

• Created streamlined and automated periodic analytical dashboards/reports using Gsheets, Data Studio (Looker) for internal teams, to help them perform account health checks more effectively.• Analyze data to assess and evaluate current business processes, find opportunities/ trends, gauge the company's trajectory and identify next initiatives.• Trained and mentored 50 newly hired employees on Excel and Google Sheets.• Forecast revenue projections for potential incoming accounts based on the current account’s revenue performance• Implemented and Executed a Partner Management Program to drive business growth of Tier II and Tier III customers

Chicago, Illinois

• Worked with the International Marketing Team to conduct research, leverage analytics and support initiatives that not only help drive international merchant acceptance and issuer volume growth for Discover Global Network but also enhance the international value proposition for acceptance and issuance• Analyze data in order to develop various reports that can be used to communicate the status of various initiatives with internal as well as external clients Leverage data from Analytics to enhance the business cases to Acquirers, Merchants and Issuers• Create innovative and interesting stories to support the Business structure for marketing plans required for various partners• Track validation efforts of all merchants to be included in Travel Guides to ensure full acceptance across all DGN card ranges.• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlates to business impact by conducting research

Greater Chicago Area

Designed technology workflow processes for better understanding of the various complex outreach processes to achieve business goal

Greater Chicago Area

• Data Acquisition | Survey Monkey, Qualtrics: Designed surveys, questionnaires, discussion guides to gauge insights from customers and collected results from 150 participants with random demographics; syndicated data through customer segmentation and secondary research to improve sales in East Coast• Consumer Insights | SPSS: Performed detailed analysis to project key marketing metrics while identifying areas of opportunities for their product placement

Mumbai

• Market Acquisition: Identified and performed competitive research analysis, liaised; communicated with clients within multiple business functions for upcoming trends. Captured details of initial outreach through successful acquisition of new clients as well as contracts with existing clients. Created Excel based dashboards.• Email Marketing: Managed all email communications with current and potential clients, report on campaign performance and recommend any future improvements

Mumbai Area, India

• Search Engine Optimization: Initiated SEO for improving company’s website in order to increase its page rank on major search engine platforms; including web page designs, landing page content, keyword research, competitor analysis and research linking opportunities. Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients• Business Development | B2B Marketing: Generated 150 new opportunities by developing relationships with new and existing clients through individualized account management and secured a business worth $30,000 • Campaign management: Executed above the line and below the line campaigns for different product development Performed market strategic planning by analysing different market trends in traditional and non-traditional manner to maximize client’s business

Masters Of Science, Marketing, 3.9

Social and Digital media marketing, Marketing strategy, Business Intelligence, International Marketing, Market Research, Market Analytics.

Bachelor’S Degree, Instrumentation Technology/Technician, 4.0

Analog and Digital Electronics, Transducers, Electrical Network, PLC and SCADA Algorithms, Microprocessors, Signal Conditioning Circuits.