- Lead across all organic social media channels (FB, IG, Twitter, Pinterest, LinkedIn)- Creating editorial calendar and coordinating digital content partnerships- Responsible for team development & management

- Author all customer-facing content using Magento for LCBO.com + B2B content for DoingBusinessWithLCBO.com using Adobe Experience Manager (CMS)- Manage and publish marketing campaigns on mobile app- Create digital assets for recipes featured in Food & Drink magazine

- Managed and published content and campaigns across Scotiabank.com using AEM 6.5- Collaborated with internal stakeholders to redesign an internal site exclusively for Scotiabankers. - Improved SEO and overall website health with the help of Siteimprove, Wave, and Lighthouse - Attended the in-house A11yBoost Program designed to grow accessibility knowledge. The program won Gold by the Brandon Hall Group in the Best Advance in Competencies and Skill Development category.

- Sourced keywords and wrote compelling copy for client-facing Industries served landing pages to increase brand inquiry and conversions

- Worked cross-functionally with the Talent team to write on-brand copy for the Careers page, 50+ job descriptions, applicant webinar decks, and recruitment emails covering the entire hiring lifecycle. - Developed messaging frameworks for co-founders' LinkedIn accounts, monitored their inboxes, and replied to key stakeholders- As a member of a team of 3, conceptualized and executed an Advocacy campaign with a budget of ~C$90,000 with 42 influencers and 50 clients (including Cobra Kai star Peyton List, The Hut Group and Grove Collaborative)- Acted as the primary point of contact for influencer agencies (No Logo Media, Moondust Management) and assisted with the contract signing and billing processes

- Articles focused on movies, music, news, entertainment and lifestyle- Written work has received a million views & counting- Clients included: Tinder, Spotify, Lenovo, Castrol, Morris Garages, and more