Product Analyst Ii
Current- Led cross-functional teams to develop and implement data-driven strategies for Roposo Shop (1.5Mn DAU), Glance’s B2C platform, Optimizing User Growth, Engagement and Conversion through targeted analytics initiatives
- Developed and executed daily publishing plans for India and Indonesia, optimizing for maximum reach and minimizing redundant impressions on the Glance platform, while streamlining content creation workflows.
- Leveraged insights to optimize product performance, increasing orders by 10,000 through targeted campaigns and user segmentation. Developed comprehensive dashboards on Superset to empower teams with actionable data for.
- Improved product outcomes by identifying high-value customer segments (80% of orders) through targeted user segmentation based on engagement behavior.
- Built and maintained performance trackers for in-depth analysis of short-form Glance content for India and the US. Provided qualitative and quantitative analysis to identify high-performing content.