- Standardized design elements for SaaS and app platforms, resulting in a 42% reduction in design inconsistencies.- Created a comprehensive design library, reducing 27% of the time needed for future UI design tasks and developer handover.- Successfully migrated design from XD and Sketch to Figma, ensuring compatibility and seamless collaboration for remote designers, leading to a 20% faster project turnaround time and increased productivity.- Refined multiple B2B sites and internal administrative portals for increased user engagement and streamlined user journeys.

- Developed gamified learning modules for 9 unique workshops and conducted interactive seminars with 300+ attendees.- Designed student feedback surveys to identify pain points in academic support, informing the redesign of service offerings.- Improved struggling students' performance by 100% through innovative design interventions in educational strategies.

- Received ‘Heroes’ Award for designing a comprehensive Design system, successfully implemented across 20+ product lines and 5 subsidiary companies. Curated and governed the backend repositories documenting over 600+ variant components.- Conducted weekly workshops to train 44 designers across 17 functions, presenting an efficient workflow for in-house interface design and nation wide collaboration. Held operational QnA sessions leading to streamlined design processes and teamwork.- Managed a structured, agile process to evaluate the live SuperApp, collect feedback from 35.5M+ users, and refine designs. Delegated over 100 user-reported issues and feature requests to designers across 17 functions.- Led designs for B2C and 2 B2B merchant platforms including native apps, corporate portals, SaaS, and e-commerce platforms

- Conceptualized 21 micro-animations for Cricket World Cup 2019 based on emotional analysis and user data collection. Received 79M+ views over 2 weeks and appreciation by WhatsApp Asia by adding to the app’s ‘Trending’ tab.- Designed a set of 72 unique emoticons following the Unicode consortium guidelines, to improve the community app Nesties.- Created themed merchandise including a uniquely curated playing card set, animated emailers, and branding products showcasing tenants-owner relationships leading to a 50% increased user base.

Designed creatives for the annual 2018 soccer event held across cities in India. Created a floral calendar merchandise with trendy watercolor art. Also, designed graphics for CRY America to show gratitude for donation responses.