All my waking life, I'm immersed in designing and delivering meaningful brand experiences. I started off as an intern at Legal Pundits but quickly graduated to becoming Content Head at age 19. I was responsible for their online asset and launched their social media with full vigor. I also founded and became the Managing Editor of the law magazine, Celerity. My experience as a Managing Editor helped me develop an eye for detail for creative graphic design. I have always had a digital-first attitude for branding, business development and marketing.Since then, I have helped companies design and develop interesting MarCom assets such as brochures, websites, blogs, presentations and advertisements. I have also successfully strategized and implemented e-commerce websites, helped online customer acquisition through Google Adwords and digital marketing strategies.I have conducted branding (tone of voice) exercises for companies to identify their Big Ideal (as Ogilvy puts it) or their unique value proposition and then voice it through a creative story-telling approach.In 2018, I founded moved to the mountains with my husband and created my own brand, The Good Routine ® that makes plant-based, clean, efficacy-driven personal care products. We are also the first company in India to make Goat Milk soaps with farm fresh goat milk sourced directly from native goat herders.The company grew into Nesta Botanicals. Nesta is Welsh for "pure." Today, we manufacture clean skincare and personal grooming products that are formulated with a preference for locally available raw materials. We are committed to sourcing directly from farmers and goat herders. We employ and train local women from the villages. We use biodegradable preservatives to ensure our precious waterways stay as clean as possible. I love creating products that work wonders, create loyal, immensely happy customers and don't harm our planet.