Care Access (Performance Marketing)• Owning and managing a $200k+ monthly budget.• Achieved a 199.29% increase in ad clicks within the initial 90 days.• Strategically optimized ad groups, resulting in a significant improvement in Click-Through Rate (CTR) and subsequent reduction in Cost Per Click (CPC) by $1.47 to $1.22.• Demonstrated effective campaign management by reducing Cost Per Conversion from $329 to $51.96 within the first three months, compared to the preceding month.• Successfully implemented optimizations in Meta campaign, resulting in a 60% decrease in in-platform CPR WoW.