1) Developed and executed a comprehensive marketing strategy that increased brand awareness by 30% and drove a 20% increase in annual sales.2)Conducted market research and competitive analysis to inform strategic positioning and product development.3)Collaborated with cross-functional teams to align marketing strategies with overall business objectives and product roadmaps.4)Monitored industry trends and competitor activities to identify opportunities for differentiation and growth.5)Conducted market research to identify opportunities and threats in the automobile industry.6)Collaborated with product development teams to create compelling product launches and go-to-market strategies. Successfully launched new products like Door Visor, TPE Mats, Car Speakers, etc7)Managed and mentored a team of marketing professionals, fostering a collaborative and high-performance environment.

•Developing and implementation of effective promotional activities & establishing relationships with travel agents by meetings, training and educational seminars•Organizing & leading media FAM trips for media and travel agents to educate them with the diversified product offerings of the destination•Responsible for all marketing and joint promotional activity/events for India•Make and execute Annual Plans and Strategy in line with International Strategy and ensuring return on investment•Managing roadshows for travel trade and private tour operators from Kenya•Building the brand image through integrated communication, marketing and trade strategies•Managing, updating information and engaging with users on social media sites such as Twitter and Facebook. Increased engagement and doubled Indian fan base by creating strong brand awareness and affinity especially on the social & digital platform•Started #WhyILoveKenya social media campaign and currently engaging over 6k people on Facebook. Leveraged from social media campaigns and built positive image for the destination during Ebola crisis•Achieved highest PR share for Kenya despite various challenges faced by the destination like Ebola, terrorist attacks, direct air connectivity from India, etc•Achieved INR 24 Crores of PR value in the year 2014•Coordinating with the appointed vendors, advertising agency and internal functional teams on the planning, budgeting and accounting, so as to ensure all plans are executed in quality and in accordance to the agreed brand guidelines •Prepare Budget Plan and bid for financial investment for special events and activities•Manage Ministerial and VIP Visits to and from India•Devise Marketing and Business Development activities in both the B2B and B2C segment•Managing and developing Brand Alliances with Tourism and Non-tourism partners•Plan and Implementing top level alliances in B2B segment and government associations

•Formulating a media strategy in line with the reach and awareness objective of the brand•Strong experience in counselling and preparing government officials and ministers from Kenya Tourism Board for media interviews especially TV•Managing promotional and joint campaigns with the travel agents so as to create aspiration for travelers•Collaborated with various production houses to encourage Indian movie shoots in Kenya

• Creating weekly, monthly, quarterly & annual review reports, PR plans, media mapping, opportunities tracking, identify & plot brand building story pegs • Business Development • Contributing in strategizing & logistical coordination of pitches, new business presentations and programs• Understanding of the media landscape & demonstrate proficiency in media monitoring & tools associated with media research ACCOMPLISHMENTS • Identified opportunities, researched possibilities, collaborated with Marcom team and led successful food festivals • Got highest PR value in the second month of job for JW Marriott Chandigarh. • Successfully launched Quan Spa and Whisky111 outlet of JW Marriott Chandigarh• Coordinated and handled events, exhibitions and awards for JW Marriott Chandigarh and assured maximum media coverage • Profiling and one-on-one interaction with the media for General Manager, Managing Director and Executive Directors of Marriott International and JW Marriott ChandigarhClients: JW Marriott Chandigarh, Courtyard by Marriott, Gurgaon, Jaipur Marriott, World Gold Council, Bharti Foundation (Philanthropic arm of Bharti enterprise), PC Chandra Jewellers, HolidayIQ

• Cultivate & develop media relationships • Focused organized and concise PR communications like press releases, pitch notes, articles• Understanding of the media landscape & demonstrate proficiency in media monitoring & tools associated with media research• Demonstrate a foundation understanding of PR/ communications, taking initiative to grow knowledge of client business and industry• Create & update on media data base