I’m a passionate marketing practitioner with 20+ years of theoretical and practical experience and a proven track record of success from initial concept through project completion, delivering high value of success through consulting, branding, research, teaching and campaigns. As a marketing professor and professional, I’m in a unique position to learn about the latest trends practically and theoretically. I utilize the proven practical successes to challenge theory and the avenues of academia to research marketing trends. I implement what I learn professionally to help clients achieve their goals and academically by teaching the fine-tuned concepts. I’m experienced in research, messaging, executing, and assessing the impact of campaigns. I’ve been fortunate to successfully manage multi-million dollar ad spends by developing a relentless curiosity to understand problems, consumer insights, and brand insights to develop the right message that then translates to a variety of platforms creating substantial impacts. I’m proud to share my experience by way of contributing to industry-recognized publications and teaching at a collegiate level. My written work has been utilized by higher education institution and published in industry-recognized magazines including Forbes. I’ve also enjoyed over ten years of passionate collegiate experience teaching diverse student populations. I’m committed to contribute to Utah’s growing economy by preparing the next generation of marketers to meet the demands of companies.