WeDTC Digital Training Center was created because of the increasing need to adapt to changes in the digital landscape of Rwanda and Africa in general. We strive for companies to be at the forefront of technological innovations in Digital and Marketing. At the heart, our passion is also to significantly produce the future digital leader. As a Digital Project Manager, I was responsible for leading and implementing our digital marketing strategies across various channels to increase our brand awareness, drive traffic, and generate leads. I worked closely with the marketing team to develop and execute successful campaigns that achieve our business goals. Responsibilities: Develop and execute comprehensive digital marketing strategies that align with our business goals and objectives, using channels such as SEO, PPC, social media, email marketing, and content marketing. Conduct research to identify new trends and opportunities to optimize our digital marketing campaigns. Create and manage content for our social media platforms, website, and email marketing campaigns. Monitor and analyze website and social media metrics to measure campaign success and identify areas for improvement. Work closely with our sales and product teams to develop lead generation campaigns and support new product launches. Manage relationships with external partners and vendors, including agencies and freelancers, to ensure campaigns are delivered on time and within budget. Stay up-to-date with emerging digital marketing trends and technologies, and make recommendations to the team to ensure we remain at the forefront of the industry.