🚀 Product Marketing and Strategy Professional 📈 | Computer Science Background | Founder of Mangalore Shree Ganesh Tutorials - K12 Education Institute | CSPO🌟 Summary:With 3 years of diverse experience in Product Marketing, Consulting, and Software Development, backed by a Master's degree in Marketing & Strategy, I specialize in solving complex problems with a unique hybrid approach that combines technical expertise with business acumen.🔧 Skills:* Market Research* Competitive Intelligence* Product Positioning & Messaging* Go-to-Market Strategy* Sales Enablement* Cross-Functional Collaboration* Pricing and Packing Strategy💼 Work Highlights:* Brivo - Product Marketing Intern: Developed GTM strategies with 30% projected revenue increase.* Ernst and Young - Associate Product Marketing Consultant: Pitched and presented AI based insurance product to onboard 5+ B2B clients and 3X revenue* OOTA Food Products - Student Product Marketing Consultant: Achieved 85% customer satisfaction for a food product client.🎓 Education:* Master's in Engineering Management (Product Marketing and Strategy) from Duke University* Bachelor's in Computer Science and Engineering from The National Institute of Engineering🚀 Leadership and Entrepreneurship:* Founder of Mangalore Shree Ganesh Tutorial: Established and led a successful coaching institute with a team of 6 staff. Achieved a remarkable 70% pass rate for high school and pre-university dropped students, enabling them to pursue higher education.* Director of Marketing and Media at Duke Aviators Student Club, fostering a vibrant aviation community and increasing club membership by 60%.🌍 Interests:Product Marketing Alliance Scholar | Passionate about teaching | Chess Enthusiast | Traveler | Cyclist | Aviation Enthusiast
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Product LeadGridseer Inc.United States
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Product Management/Marketing LeadGridseer Inc. Nov 2024 - PresentDurham, North Carolina, United StatesGridSeer is a Duke University-based startup revolutionizing energy management through AI-driven advanced risk analysis and optimization.
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Product Marketing - Ai Technology CommercializationDuke University Nicholas School Of The Environment Aug 2023 - PresentDurham, North Carolina, United StatesLaunching something crazy! Coming soon! -
MemberProduct Marketing Alliance May 2023 - PresentThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth -
Product Marketing Manager InternBrivo Jun 2023 - Aug 2023Durham, North Carolina, United States● Developed a go-to-market strategy to increase the revenue by 30% and profit margin by 15% through pricing strategy for Brivo’s new cloud based product offering over 18 months period.● Conducted market research and competitive analysis by collecting feedback from 30+ customers and 50+ resellers to develop customer persona, targeted messaging and positioned stories in collaboration with product, engineering, demand gen & sales team.● Built strategic go-to-market collateral including product data sheets, battle cards, pitch decks, website content, user guides, and technical documents, for the product launch and finalized the Key Performance Indicators(KPIs) to measure the success for the initial 6 months.● Managed collaboration with 2 vendors for social media marketing and trained 75+ sales reps on product’s unique selling points. -
Student Product Marketing Manager ConsultantOota Jan 2023 - May 2023Durham, North Carolina, United States● Spearheaded the market analysis with 50+ stakeholder interviews to develop a go-to-market strategy for a new meal bar product.● Orchestrated the New Product Introduction(NPI) process and conducted competitor analysis which resulted in a successful launch, with the initial inventory selling out completely (5000 units) within just 10 days of launch. -
FounderMangalore Shree Ganesh Tutorial Apr 2017 - Jun 2022Mysore, Karnataka, India● Successfully established and managed a coaching institute with 6 staff for high school and pre-university dropped students, resulting in 70% pass rates and continued enrollment in higher education.● Demonstrated exceptional leadership by driving substantial growth in student enrollment, from 40 in 2017 to 122 in 2019 using digital media marketing. -
Associate ConsultantEy Jan 2021 - Apr 2022Bengaluru, Karnataka, India● Led the launch of 4 products in banking, financial service, and AI, generating $3.5M in revenue. Managed agile teams across Product Management, Sales, and Strategy. Built and scaled cross-functional marketing campaigns from concept to completion.● Directed in-depth market research and competitive analysis to uncover key market opportunities, driving a 15% increase in product adoption and informing strategic decisions. Implemented Voice of Customer programs to understand customer pain points.● Created 20+ product and thought leadership and partner-facing collaterals including product messaging documents, personas, seller presentations, battle cards, datasheets, website copy, and case studies. Drove training programs for customer-facing teams.● Managed digital marketing campaigns, leveraging SEO, SEM, and social media to enhance brand visibility and lead generation, resulting in a 30% increase in web traffic and aligning with digital transformation initiatives. -
Software Engineer In Intelligent AutomationEy Aug 2019 - Dec 2020Bengaluru North, Karnataka, India● Developed a model utilizing OCR technologies to extract handwritten text from medical prescriptions, resulting in the automation of prescription processing for a healthcare client reducing error by 80% and cost by 40%.● Created and implemented a software bot that reduced 30-40 man-hours of business requirements per week for a banking client.● Led the development of a proof of concept that played a crucial role in the successful acquisition of a $5 million project for an insurance client.
Akash Aithal Skills
Akash Aithal Education Details
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Engineering Management (Major: Product Marketing & Strategy) -
Expert Science Pu College98% Core, 95% Overall
Frequently Asked Questions about Akash Aithal
What company does Akash Aithal work for?
Akash Aithal works for Gridseer Inc.
What is Akash Aithal's role at the current company?
Akash Aithal's current role is Product Lead.
What schools did Akash Aithal attend?
Akash Aithal attended Duke University, The National Institute Of Engineering, Mysuru, Expert Science Pu College.
What skills is Akash Aithal known for?
Akash Aithal has skills like Leadership, Technical Product Management, Public Speaking, Stakeholder Interviews, Microsoft Powerpoint, Teaching, Event Planning, Grading, Intercultural Communication, Data Analysis, Feature Prioritization, Communication.
Not the Akash Aithal you were looking for?
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Akash Aithal
Student At Vijaya College, 11Th Main, 4Th Block, Jayanagar, Bangalore-11.(Previous Name: B.H.S First Grade College)Bengaluru
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