Lead delivery and go-to-market (GTM) for all consumer web products for a 400-person business unit within the Delta enterpriseSpearheading Artificial Intelligence initiatives by defining use-cases, architecture, and delivery for customer applications. Work closely with Core Leadership Team and executive stakeholders to exceed all annual KPI goals and revenue forecastsManage integration of the full Adobe tech stack including the WebSDK JavaScript library, Consumer Data Platform / Adobe Experience Platform, and Customer Journey Analytics

Lead web commerce and digital product efforts for our Consumer Direct channel and the DLV Revenue Management orgLed delivery and GTM for a flagship next-generation web product driving $XXMM in incremental revenue.

A grassroots effort to assist people experiencing homelessness in Atlanta

DoshiCorp is a personal holdings company comprised of three positive cash-flow assets- An early stage sector-agnostic venture firm writing $5-10k checks- An organic social agency for traditional brick and mortar businesses, primarily single-units- A media company developing thought leadership for high-performing organizations and people

Manage growth campaigns on CNN and Business Insider platforms for a portfolio of retail brands that generate north of $40MM annually through GSG’s platform, including DoorDash, Macy’s, Sephora, Hanes, and InstacartLed the process for establishing new partnerships with retailers, resulting in onboarding 82 new brands that collectively generated $1.7MM+ in incremental revenueLeveraged Cost-Per-Action (CPA) revenue forecasting models to drive bottom-funnel growth; portfolio of clients saw 26% increase YoY in Earnings Per Click (EPC) and 44% increase YoY in Gross Merchandise Value in Q4 2021Led training for Account Coordinators on forecasting models, publishing operations, and retailer management

• Served in project management for the NBA TV media property, a joint venture between the National Basketball Association and Turner SportsLed management process for network and cross-network promotions under CSSU (Creative Services Sports Unit), an internal advertising agency to all properties and brands within Turner Sports, including Bleacher Report, MLB on TBS, PGA.com, House of Highlights, NBA on TNT including Inside the NBA with Shaquille O’Neal, Charles Barkley, Ernie Johnson Jr. and Kenny Smith• Executed on media campaigns from marketing teams across linear, digital, and social channels for the 2018-19 NBA season• Acted as a cross functional liaison stakeholders including legal, talent, production, risk, and the NBA • Collaborated with the NBA on creative distribution strategy and NBA Business Review, ensuring creative met parameters for brand standards and contextual best practices

• Ran point on an organization-wide initiative to increase transparency and alignment between product pillars across CNN Digital’s portfolio by integrating product road mapping tech• Compiled external market research to form a strategy deck on the state of digital advertising, including mapping predictive trends for the future of advertising to help increase conversion rates among digital properties• Conducted a competitive audit that assessed the implementation of direct to consumer (DTC) content among various print and digital native publishers to help drive audience development• Developed use cases for blockchain solutions in the media industry, resulted in leading a strategy brief for senior Product Managers on direct to consumer micro transactions

• Partnered with NGO’s Save The Children and The Nature Conservancy to implement a grassroots fundraising campaign• Raised a minimum projected value of $108,000 in sustainable donorship to these nonprofits over ten weeks• Conducted due diligence by tracking donor rate & pitched new strategies to senior leadership

Summer before freshman year of college, I helped review and edit content for Educosoft’s global learning software in ahead of the US product roll-out. I reviewed 200+ lesson plans across all major subjects, ensuring the lesson structure, language, and content was accurate for native English speakers.

High school internship - Conducted due diligence, case discovery, opposition research

High school internship - created and taught a lesson plan for an 8th grade social studies class