Akash Kumar Email & Phone Number

Bengaluru, Karnataka, India

Hello there,Having trouble with your marketing strategies?Nightmares, peeling off your sales components?What Return on Investment has the different marketing activity fetched?Marketing activity which has been or not been working for you?Trouble Deep diving at different cut/campaign of those marketing activity?Challenge deploying different marketing variables?Spends reallocation for sales optimization?Sales forecasting?If they are giving you nightmares then we can connect to fight them together.

Bengaluru, Karnataka, India

* Building path to purchase model over consumer sentiments for Brands to develop a Cohesive Marketing ROI resolutions by means of both soft and hard metrics in FMCG market* Building Category Sales Forecasting models for major categories across Asia, Europe, Africa, and Middle-East for FMCG market.*Introduced business model for recently tossed brand and its impression on prevailing brands in the market. It is a procedure used to estimate the Market Share of a new applicant in the market during next one year founded about Entry & marketing drivers like Price, Distribution and Share of Voice* Digital ROI Model: Encompasses a comprehensive study in understanding the upshot of numerous digital investments across campaigns and its impact on sales and return on investment. * Effortlessness in making decision for business in multifold intricacy of digital environment & designed dashboard to track performance of each digital campaign

Bengaluru, Karnataka, India

 Marketing Mix Analysis: MMM modelling to provide client identify media campaign ROI and detailed annual media planning for future depending on past data. Treatment of Raw data with sanity checks, data harmonization and then preparing ETL for Dynamo and QC. Preparing exhaustive datasets for all channels as per the model scope. EDA preparation, variable selection to be performed using EDA, R script and manual judgement. Creating Models and validating the model using modelling mix impact. Implement feasible analytical frameworks to address client problems – Forecasting, Driver impact analysis & Marketing ROI Generating response curves at the available level of media and populating the various roll up template and client template. Creating ETL file, market context file, feature selection, generating insights, forecasting and building Market Mix Model on excel and R.

New Delhi Area, India

To develop strong relationships with existing clients and develop other opportunities across our range of servicesConverting enquires from new and existing clients in to businessActively prospecting, arranging appointments, negotiating, closing and executing the project flawlessClient Visits / Appointment management / Follow-up/ PresentationsResponsible for the project conceptualization, planning and execution and crisis managementControl project cost and ensure adherence to timelines International exposure of clients visitAbility to prioritize among competing tasks & Critical thinking and problem-solving skillsConducted research actively for potential clients and introducing prospects to Dynamic Staffing Services

Master'S Degree, Business Administration And Management, General

Bachelor Of Technology (B.Tech.), Computer Science

Pre University, Science