- Approached and partnered with various prospective restaurants which increased the actual revenue by 58%.- Actively participated in promotional and merchandising strategy plans by restaurant managers to drivecustomer engagement, which resulted in increased revenue of 66%.- Regulated new products development based on the hotel marketing statistics, which drove long-term growthof the brand and resulted in month-over-month growth of 12.5%.- Participated in and organized events to boost visibility and community base to foster foot falls (whichincreased by 83%).Responsibilities:- Planning and execution strategies followed by managing social media influencer campaigns.- Conducting basic market research and analyzing external and internal data to identify market needs and opportunities for new products which led to successful launch of the loyalty program.- Periodic evaluation of effective marketing strategies on KPIs (Key Performance Indicators) like organic reach, revenuegenerated, footfalls, etc.- Co-ordinating with internal team & external vendors to ensure execution of the idea/campaign efficiently.- Ideating processes with the team for developing offline and social media content and strategies.- Planning and executing all the marketing strategies and BTL activities.

Responsibilities:• Utilize consumer-driven insights to drive long-term growth of the brands. Translate insights into profitable product innovations.• Assist in carrying out BTL activities and explore different sales channels to maximize long term sales and profit growth.• Evaluate and analyze B2C marketing strategies designed by individual store managers to achieve outlet’s short and medium term revenue targets.• Provide insights based on consumer feedback and support the enterprise to better understand the market trends and dynamics.• Conduct market research to track competitor activities with respect to new offers, Products and Pricing. • Analyse the research results and craft relevant yearly marketing strategies.• Weekly analysis on business performance, i.e. Product/Category and SS growth, Food Cost, etc• Quarter on quarter analysis of marketing activities on key parameters like foot falls, APC, cost of customer acquisition, etc.• Partner with cross-functional team members in Design and Content to publish and distribute compelling content and narratives for our customers.Key Achievements:• Increase in YOY revenue by ~29%.• Maintained food cost at 29% despite ~15% increase in vendor pricing• Successfully launched the brand in PVR cinemas

Objective:To assist with the execution of marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Accountabilities: • Participate in writing research reports and with supervision• Review data for errors and inconsistencies and summarize the data for the production of tables, charts, and graphs• Prepares inputs and runs forecasting models and develop forecast summaries• Analyze in-market data• Prepare initial client correspondence• Interacts with client staff on routine issues and attends client meetings and presentations

The World Management Project is a world wide management project run by the London School of Economics in association with Harvard Business School and Stanford Graduate Business School.The project looks to understand lean management practices in the Healthcare, Retail and Education sector in India.Key Roles:• Qualitative research on Health, Retail and Education Sector on Pan India basis• Understanding the level of management practices in respective sectors• Obtain quality interviews and achieve project targets

Detailed research- to ascertain the underlying need in Energy & Sports Drink segments. The insights of this research were then used for developing an apt product which met the requirements of the concerned target audience.