At Unifo, we decided to transition from being project-oriented to product-oriented. My role changed to ensuring that we built top-quality products. To facilitate a true and complete transition, I have taken on the following responsibilities:Product Management:. Overseeing our product vision, strategy and roadmap.. Working closely with functional, UX design and engineering teams to develop our products and practices.. Performing market research, customer analysis, competitor analysis and user research.. Implementing project management tools and defining workflows.. Creating and maintaining a project library and index on cloud.Marketing:. Closely involved with marketing strategy, planning, design and development for our website and social media.. Participating in networking events and conferences.Sales and Pre-sales:. I continue to perform my existing sales and pre-sales tasks, with a focus on conducting prototype demos, prospecting and lead generation for our latest products and practices.HR:. Actively involved in talent scouting with HR consultants to expand our technical team.. Enabling employee training for employees to upskill and explore different opportunities within Unifo.

We were focused on releasing Unifo’s existing solutions into the market and scaling our team. This involved:Business Analysis:. Requirement gathering from users and domain SMEs.. Capturing Business Process Flows.. Finding and establishing product-market fit for existing solutions.Pre-sales:. Conducting demos for prospects.. Defining information architecture.. Creating content for sales and marketing collateral, and liaising with marketing and lead generation agencies.Sales:. Prospecting and lead generation.. Engaging with qualified leads.. Consultative selling & solution selling.HR: . talent scouting, employee training and networking with freelance talent.

Content Creation and Course Design. Developing a flagship course - The Academy. Designed a class on the subject of Discrimination and Prejudice . Working with school management, teachers, and parents to execute and improve classes. Training children aged 10 to 15. Focus Skills: Communication, Critical Thinking, Public Speaking and Debate. Focus Subjects: Philosophy, Psychology, History, Economics. Focus Traits: Grit, Empathy, ConscientiousnessMarketingHead of Marketing: (5 months) Oct’17 - Feb’18 . Developing Marketing Strategy and Plan. Developing brand image and creating awareness through social media. Part of the team generating marketing content and collateralSales. Concept Selling to Senior Management at Schools and Parents. Lead Generation and Conversion . Customer SupportIT Implementation. Developed a new methodology in collaboration with ReportBee, an award winning edTech company, for student evaluation and report generation.. Driving initiative to adopt Slack, Trello and Pearltrees for Project Management and developing Knowledge Base