Lead - Global Media( Integrated), SEO, Analytics and Brand Association

Leads Integrated Media Planning ( Digital, TV, Offline), SEO, Branded Content, Brand Integration , Brand Association, Lead Management & Nurturing, End To End Performance Marketing, Last Mile Campaign optimisation, funnelling and Web Analytics

Leads Integrated Media Planning ( Digital, TV, Offline)

Establishing & maintaining strong relationships with clients & team in order to deliver the best and cost effective results. Broadly the role is –• Formulating performance marketing strategies for brands operating across E-Commerce, BFSI, Auto, Leisure & Travel and Lifestyle sectors• Working on new business acquisition, strategy and pitches • Managing team's performance and driving best results with limited / provided resource• Scale up performance and maintaining key KPIs for… Show more Establishing & maintaining strong relationships with clients & team in order to deliver the best and cost effective results. Broadly the role is –• Formulating performance marketing strategies for brands operating across E-Commerce, BFSI, Auto, Leisure & Travel and Lifestyle sectors• Working on new business acquisition, strategy and pitches • Managing team's performance and driving best results with limited / provided resource• Scale up performance and maintaining key KPIs for various clients• Training and development of the aligned resources to improve performance quality Show less

Establishing & maintaining strong relationships with clients & team in order to deliver the best and cost effective results. Broadly the role is –• Formulating performance marketing strategies for brands operating across Education, Leisure & Travel and Lifestyle sectors• Helped Premium Hotel brand increase 3x transactions on their Brand website through paid channels• Results for an Educational client on Smart display was covered by Google in an internal Case Study

Responsibilities included creating and managing online campaigns for brands with the high marketing budgets. Key challenges were to manage relevant keyword universe, keyword bidding strategies and measuring success of online marketing initiatives to ensure high ROI along with –• Managing online brand and product campaigns to raise brand awareness• Plan, execute, and measure experiments and conversion tests• Instrument conversion points and optimize user funnels• Tracking… Show more Responsibilities included creating and managing online campaigns for brands with the high marketing budgets. Key challenges were to manage relevant keyword universe, keyword bidding strategies and measuring success of online marketing initiatives to ensure high ROI along with –• Managing online brand and product campaigns to raise brand awareness• Plan, execute, and measure experiments and conversion tests• Instrument conversion points and optimize user funnels• Tracking conversion rates and making improvements to the website• Budgetary control of paid search marketing campaigns• Evaluating customer research, market conditions and competitor data Show less

Broadly The Work was:*Optimisation of the account*Cross platform execution*Account structuring*Implementing new tech for account benefits*Video and Social Advertising* Creation, Activation and optimisation of auction campaigns on Google, Bing, Youtube