Managing B2B portal Appointdistributors.com & Online B2C PortalGetvyapar.com• Implementing new strategies for increasing site traffic through organic search.• Continually monitoring organic search rankings to increase traffic • Regularly using Google Analytics, Google Webmaster and Log files forunderstanding user behavior.• Analyzing business processes and creating applications to improve processes.• Working with website designers to create look and feel more user friendly.• Working with developers for making website more search engine friendly.• Keyword Research & analysis, Strategies for Onsite & Off-Page, SMO strategies, Promoting Top categories & catalog pages on Google SERPs.• Making Strategy for Online Promotion : SEO SEM SMO• Competitor product’s evaluation and analysis.• Analyzing website strategies and translating qualitative data, user behavior Trends into recommendations and tactics for revising the strategies.• Troubleshoot SEO Problems, creating Specification Documents to help IT Team in finding feasible solutions.

• Website Audit: Auditing website performance based on SEO parameters like Meta title, Meta description, H1, Alt tags, and URL structure.• Technical Audit: Measuring website performance by auditing on technical parameters like page load speed, image optimization, page performance, redirection, internal linking and 404 error.• On-Page Optimization: Optimizing Meta title, Meta description, H1, Alt tags, and URL structure to make website crawl friendly. • Gap Analysis: Identify the gap between the client website and competitor websites.• Keyword Analysis & Categorization: Worked on more than 500K keywords. Identify new keyword areas based on different locations to target and categorizing them based on the website structure.• Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement

• On-Page Optimization: Optimizing Meta title, Meta description, h1, alt tags, and URL structure to make website crawl friendly. • Off-Page Optimization: Creating backlinks with the help of directory submission, increasing website link presence by profile creation, Bookmarking, Guest Blogging, Quora submissions.• Gap Analysis: Identify the gap between the client website and competitor websites.• Google Business Listing: Making and Optimizing Business Listings of clients on google in order to increase their presence over the searches and provide exact location for better commutations.• Keyword Analysis & Categorization: Identify new keyword areas to target and categorizing them based on the website structure.• Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement