Electrical Vendor & Category Management• Spearheaded collaborations with premier electrical vendors, enhancing tool and measurement offerings.• Executed daily order sourcing, ensuring consistent supply chain efficiency.Inventory & Relationship Oversight• Directed monthly inventory projections, aligning vendor capabilities with demand forecasts.• Cultivated enduring partnerships through regular, strategic vendor engagements.Sales & Negotiation Expertise• Partnered with B2B sales teams to finalize deals, leveraging negotiation skills for optimal pricing and delivery terms.• Established a robust network of over 100 vendors across safety, tools, electricals, and testing/measurement sectors.Procurement & Reporting Acumen• Managed purchase orders, securing maximum discounts and favourable payment conditions.• Delivered insightful business reports, reflecting previous months’ data for vendor review.Client Coordination & Problem-Solving• Addressed client material urgencies, mitigating escalations by recommending viable brand and product alternatives.

WordPress Developer:• Develop and maintain WordPress websites with a focus on functionality, user experience, and design.• Implement custom themes and plugins to enhance website capabilities and performance.Digital Marketing:• Design and execute digital marketing campaigns across various online platforms to drive brand awareness and lead generation.• Analyse campaign performance data to optimize strategies and improve ROI.• Doing research and creating strategies to promote business on the online platform and generate leads.• Creating brand awareness through various social media channels like Facebook, Instagram, Pinterest, Google+ and LinkedIn for the company.• Creating campaigns on social media to generate leads across India as well as abroad. • Designing social media posts, mailers in photoshop and adobe illustrators.Email Marketing:• Creating email marketing campaigns to generate leads and drive sales.• Craft engaging email marketing campaigns to nurture leads and convert subscribers into customers.• Segment email lists and personalize content to increase open rates and click-through rates.Category Management:• Oversee product categories to ensure they align with market trends and business objectives.• Collaborate with suppliers and marketing teams to optimize product assortment and promotions.Front End Designer:• Create visually appealing and responsive website designs that provide an optimal user experience across devices.• Utilize modern web technologies to translate design concepts into functional and interactive interfaces.SEO Management:• Develop and implement SEO strategies to improve website visibility and organic search rankings.• Conduct keyword research and on-page optimization to attract targeted traffic to the website.• Creating SEO friendly URL, optimizing meta title and description, header tags and images• Optimizing website for desktop and mobile devices

• Cultivate and maintain strong relationships with sellers to ensure their continued partnership with our company.• Identify and develop key categories that are essential for business growth.• Collaborate with leading Electrical vendors, as well as Tools & Measurement categories, to enhance product offerings.• Source and provide access to niche products that are seldom found in the market.• Analyse and adapt to evolving Business Trends to stay ahead in the industry.• Manage an extensive network of over 150 suppliers to support diverse business needs.• Coordinate the issuance of purchase orders to the primary supplier for specific products.• Negotiate the best deals to secure maximum discounts and ensure a reliable and swift supply chain.• Present results and reports promptly, and be capable of managing long-term projects that have a significant impact on the business.• Utilize expertise in Zoho CRM to meticulously manage all business-related details.