• Drive Development & Adoption of analytics solutions in area of Sales & Marketing, Supply Chain and Finance business function• Collaborate with Business Leadership to drive data strategy and partnerships for driving data enabled actions and align methodologies for gauging business impact• Design and evangelize the innovative analytical solutions like targeted interventions to drive Household penetration & spends through series of Tests & Learns, Data Clean Room Methodologies• Led the team of Data Engineers, Modelers & Scientists to set up the data foundation for “New” Data like Offtakes, Media, Digital Metrics etc • Set up training programs to upskill business managers to draw out data insights by using tools like Power BI, Google Cloud Platform

• Led the Team across India and Indonesia to execute Consumer Research for development and Launch of products by leading partners like Nielsen, IPSOS, Kantar, shopalyst, course5 etc• Strategic Study Design and execution like segmentation of emerging market consumers based on their preference of different product textures for skin care• Owned the Digital Transformation of product evaluation function by identifying and introducing new apps, dashboards and Data Mining of consumer behavior data from primary and external data sources• Led implementation of Ratings and reviews for South Asia across key Ecommerce platforms by collaborating with global implementation partner

• Led multiple projects in Sales Reporting and Analytics with one of the fastest growing FMCG account • Manage a team of Consultants, Data Modelers and BI Developers to build and maintain KPI metrics dashboards, setup functional/operational scorecards and decision-making frameworks for actionable recommendations• Spearhead building of Analytics capabilities for traditional trade and modern trade units and help implement governance and framework for automated data flows• Led role out of App based Sales Execution analytics solutions for 2 high growth traditional trade business units for the client

• Managed a team to lead custom projects to measure effectiveness of marketing strategies, track campaign effectiveness, improve campaign RoI, pre/post campaign analysis, draw out customer insights, analyze and calibrate loyalty program for UK based retailer• Measured Long Term Impact of loyalty program to suggest tweaks in rewards strategy for loyalty card customers by testing various hypothesis, draw out trends• Work with Campaign Managers for driving redemption volume through targeted marketing campaigns, design appropriate offers/promotions to drive redemption and deliver value to customers• Analyzed incremental sales generated by the email/mail campaigns and reporting impact to Sales, Marketing and Financial Functions

• Developed customized digital solutions for the client to reduce stock outs, prioritize the customer demand, and reduce costs incurred in filling orders and enable better inventory management• Worked on optimizing business applications & dashboards for applications like Inventory planning, Product Replenishment planning, Material resource planning