Ahmad Kashaf Email & Phone Number

Pakistan

Karachi

Manager, Brand & Product Development - Nov 2011 to date Express News & Network Key Responsibilities: Concept & Content Development, Campaign Planning & Execution, Data Analytic and Insights Generation Managing Content, Program Planning, Research & Marketing Communications primarily for Express News but contributing in various aspects to other platforms as well. Major responsibilities in this role included:Content Development / Planning:… Show more Manager, Brand & Product Development - Nov 2011 to date Express News & Network Key Responsibilities: Concept & Content Development, Campaign Planning & Execution, Data Analytic and Insights Generation Managing Content, Program Planning, Research & Marketing Communications primarily for Express News but contributing in various aspects to other platforms as well. Major responsibilities in this role included:Content Development / Planning: Develop quarterly plan for Express News in terms of programming & promotions. Weeding out non-performers and planning new content for upcoming quarter. Developed an aggressive slate of programming, from a successful early prime tabloid bulletin, which was subsequently launched in prime time, to crime, lifestyle magazines and evening talk shows; weekday morning & afternoon programsResearch & Data Analytics: Reviewing channel performance on continuous basis (viewership data) and presenting periodic reports on content & viewership data in front of channel management. Designing research objectives to undertake viewer’s feedbacks.Leading the audience & viewership data analytics process & generating data based conclusions. Developed and continuously improved reporting formatsMade sure that all programming decisions have a solid foundation on the basis of viewership .Campaign & Creative DevelopmentDesigned, conceptualized and executed a number of purpose driven campaigns and led all aspects including creative, content & promotional of them.Developed launch strategy of Express Entertainment & Express 24/7 Show less

Clifton, Karachi

Teaching Business Studies for Media to 5th semester Bachelor's of Media Sciences.

Karachi, Pakistan

July 2007 – Dec 2010Associate Manger at Geo News TV, managing the Program Planning cell in Product Development department. Major responsibility in this role included• Oversee and review what needs to be addressed in terms of content development for the upcoming quarters, doing the necessary research, compile plans, and present it to upper management for approval and execution. This includes new product launches, special events planning & promotion within this bigger… Show more July 2007 – Dec 2010Associate Manger at Geo News TV, managing the Program Planning cell in Product Development department. Major responsibility in this role included• Oversee and review what needs to be addressed in terms of content development for the upcoming quarters, doing the necessary research, compile plans, and present it to upper management for approval and execution. This includes new product launches, special events planning & promotion within this bigger picture.• Drawing up FPC’s (Fixed Point Chart) on quarterly basis, create special versions around multi-day events (Ramadan, Eids, Muharram, Elections), planning for monthly calendar events and responding to daily news events.• Preview of all programs.• Keeping an eye on New content on competitor and international channels• Research Analysis; having focus groups conducted, looking at viewership data, and receiving and creating a monthly presentation on channel and competition based on findings.• Build content hype, working on media plans to ensure efficient placement.• In a nutshell, current job responsibilities encompass overseeing and supervising FPC Planning, research, content, transmission and media Plan (program promotions. Show less

Sept ’04 – Aug ‘05Research Analyst in Consumer Panel division of Gallup/BRB.• Responsible for handling a multitude of categories, preparing category’s reports and presentations and liaison with clients.