•Led the strategic development and implementation of Beanbag AI product, an AI-powered B2B sales and marketing platform•Successfully integrated gen AI tech in key features of the product by collaborating with the dev team.•Actively collaborated cross-functionally with tech, sales, and Marketing teams to align product development with market demands•Implemented agile methodologies and data-driven decision-making, accelerating product iteration cycles

-Developing a marketing plan for an end-to-end management and optimization of marketing processes.-Evaluate, select, integrate, and manage the company's marketing stack to ensure it remains aligned with company goals.-Accomplishing team results by clearly communicating job expectations, supporting the team with the right resources to hit marketing goals, and making sure they achieve their personal growth milestones.-Maintaining & improving the process workflows by working closely with the Tech, Sales, and Ops teams sharing necessary info and resources through active participation.-Monitoring KPIs and measuring campaign performances, marketing ROI & sharing these insights to the core team/stakeholders to show value and shape the future campaigns.

-Successfully implemented a result oriented end to end Email marketing strategy across multiple geographies achieving an average ROI of ~7100% yearly-Specialised in outbound email marketing to generate relevant leads. Extensively used different ESPs and email software to run email campaigns at scale.-Deployed automated drip email sequences based on user behaviour and activities within the product using Sendinblue to persuade into taking next action.- Implemented email newsletter campaign for the segmented audience on both demand and supply sides of a B2B offering-Fixed timely issues wrt overall email health to maximize inboxing.

-Learnt paid marketing from an experienced colleague and implemented multiple Search ad campaigns for 4 different geographies to generate leads.-Effective keyword research using Google Keyword planner, SEMRush and build the ad campaigns around them, aligning with campaign goals & budgets.-Used CRO tools to analyse the user behaviour patterns on the website and optimise the overall campaign & landing page experience based on the data obtained.-Worked with the content and design teams to publish landing pages aimed at higher conversions for incoming ad traffic.-Familiar with LinkedIn Ads and Quora ads for the B2B industry.

- Owned Market research, content curation & creation (long form and short form) in B2B SaaS industry for one of Crewscale's in-house tech assessment product Talscale. - Extensively created content frameworks for Web blogs, social media content aligning with goals of the product offering.- Played a key role in distribution of content across channels earmarked to drive engagement among the target audience.- Implemented best SEO practices on talcsale.com and ranked for multiple high competitive keywords in the Top 10 on SERP and increased site traffic by 10X

At Beginup, I honed my event management skills keeping Email marketing as a channel in focus. Successfully organised two big events by implementing end-to-end email campaigns for various industry decision makers.

Enjoyed my freelance writing stint with BrokenCricket (Contributor at Sportskeeda).Wrote articles in sports niche and mainly Cricket. It was a great learning experience to learn producing content for a specific niche audience & their choice of reading.Identifying the nuances and forms of writing which contributed to improved metrics & more traffic.

I worked alongside the Marketing Manager to plan and execute the Marketing campaigns offline & online to increase the number of registrations to the internships offered at Expertshub in association with various host colleges across India.

ExpertsHub provided me an exposure to enhance my Techno-Managerial skills as well as leadership qualities. I was able to sharpen my communication skills by interacting with students from different technical backgrounds during my tenure as a Campus Manager.