Akash Chaudhary Email & Phone Number

Chandigarh Area, India

Digital Marketing Head | SBP Group | 6+ YearsAs the Digital Marketing Head at SBP Group, I have successfully led the company’s digital transformation, overseeing all online initiatives to ensure strong brand presence and growth. Key responsibilities include: • Strategic Campaign Management: Led the execution and optimization of PPC, CPC, Remarketing, and Social Media campaigns, driving high engagement and conversions. • Team Leadership: Managed and trained a digital marketing team, integrating the latest technologies and best practices into our workflows. • Comprehensive Digital Strategy: Developed an integrated digital marketing strategy across all channels including website, social media, blogs, and email campaigns, ensuring consistent brand messaging. • Performance Monitoring: Tracked digital performance using Google Analytics, SEO, and key performance indicators (KPIs), focusing on maximizing ROI. • Budget & Vendor Management: Controlled the digital marketing budget and worked closely with external vendors to ensure efficient and quality deliverables. • Customer Engagement: Designed targeted campaigns to increase customer interaction, including SMS, social media, and email marketing campaigns. • Competitor Analysis: Conducted market research to benchmark against competitors, continually improving digital marketing efforts. • Marketing Automation: Set up marketing automation through WhatsApp Business and email, enabling 2-way communication to improve customer engagement and brand recall. • Website Design: Designed and managed all brand-related and product websites on WordPress, ensuring they meet industry standards and provide an optimal user experience.With a data-driven approach, I’ve helped SBP Group enhance its digital footprint and deliver measurable results that align with our business objectives.

Gurgaon, India

1. Campaign Design & Executiona. Analyze Developers current marketingb. Thorough research across mediums to finalize approx. Cost Per Lead before developer discussion c. Design performance marketing campaigns for Branding and Lead Generationd. Design marketing strategies & create effective campaignse. Designing Campaign Collaterals through Adobe Suite CC2. Campaign Managementa. Vendor Management to fulfil marketing & Lead generation campaignb. Tracking conversions & improving overall campaign performance c. Responsible for planning & budgetary control of all campaigns executedd. Designing the entire Campaign calendar & ensure it is adhered as per timelinese. Designing Responsive Landing pages, Micro sites & Emailer templates3. Digital Marketing Strategiesa. Implement Brand strategy across all major social media platformsb. Measure and Report performance of all digital marketing campaigns and assess against goalsc. Conceptualize, design & execute exclusive media campaigns on different social media platformsd. Coordinate with agency for Lead generation campaignse. Plan and outline cross-channel digital marketing and remarketing campaigns, aligned to expected performance and returnsf. Work on digital marketing & Remarketing platforms to execute campaign in the most efficient manner.4. Media Planninga. Design offline Marketing strategies for ATL & BTL campaigns as per Media Budget.b. Coordinate with agency for designing the project wise Concept/Scheme/USP.c. Selecting Media brands to deliver message within the target geographyd. Optimizing Media planning strategies if required

New Delhi Area, India

Responsibilities:o Responsible for planning and budgetary control of all digital marketingo Managing Search engine marketing and optimization (SEM & SEO) design & SEM campaigns to generate traffic, leads and demo requestso Review and Analysis of important keywords for SEO; and different sources used for Lead Generationo Designing and executing keyword sustenance roadmap.o Making Effective Digital Marketing Strategieso Team handling - On Page & Off Page SEO Expertso SEO technical analysis and evaluationo Making new strategies according to Google guidelines to bring the website rank & traffico Always keen to update my knowledge as per the latest industry developmentso Prepare Strategy and setup Campaign proposals on Paid platform. (AdWords)o Campaign Setup - Search, Display, Remarketing, Google Shopping.o Improve Ad group Structure for better relevancy and performanceo Manage and maintain updates for large keyword lists.o Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.o Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiativeso Provide creative copy suggestions and graphical ad templates.o Work closely with the other team members to meet client goals.o Manage online branding, communications and campaigns, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.o Demonstrated experience in developing consumer pan–India ad campaigns, showing success in driving new or existing product awareness and consideration across sectors/markets.o Created marketing strategies to launch Equipment One Stop, Wheels One Stop & Reliance Propertyo Cost Effective: Design landing pages for Reliance Property campaigns

Noida Area, India

SEM/PPC Responsibilities:- Coordinating and managing paid search/display ads on Google AdWords & managed 2.5 Lacs/Month.- Manage & Optimize Display Ads, SCM & Video ads & adjust bids according to keywords & optimize Re-Marketing for Display ads to manage CPC.- Manage various campaigns according to Targeting users.- Track and update traffic patterns through PPC or cost per click.- Optimize ad copy and landing pages for search engine marketing.- Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.- Regularly optimize PPC campaigns through bid management, testing ad copy, and expanding keyword lists.- Manage & optimize Real time bidding for day to day bid strategies, quality score and ad position.- Manage Adwords Express ads according to CPC & Real time bidding.Work Responsibilities - SEO:- Implement all the On-page Optimization techniques for max. Visibility and rankings in the major search engines. - Setup of analytics tools, goals, and conversions using Google Analytics, Site Monitoring and other analytics tool.- Track and monitor weekly traffic/ranking reports.- Identify and execute innovative SEO strategies to achieve high rankings in SERP at given period of time.- Proficient with On-Page, Off-Page optimization techniques and Internet Marketing strategies.- Analyzing the competitors.- Create strategies to drive online traffic to the company website.SMO Responsibilities:- Manage official social media accounts & implement changes according to Marketing point of view.- Write content for the company social media presence on sites such as Facebook, Twitter, LinkedIn, Google+, and YouTube etc.Web Designing Responsibilities:- Design & Manage Earth Corporate website.- Design Landing Pages for Lead Generation process.- Design & Manage Earth project wise micro sites.- Design Flip Brochures according to project wise.

Noida Area, India

Allcheckdeals.com is India's first and only online brokerage for Real Estate. We provide services tocustomers starting from property selection, site visit, booking, documentation, home-loan and after-sales service.Our business model is centered around internet technology which empowers customers by providing them the most comprehensive real estate information and our personal touch whichcomplements the internet enabled offering by providing unbiased advice as also helping customersconclude their transaction. Additionally, we provide regular customer service by ensuring paymentreminders, door-2-door payment collection and delivery, document delivery, etc.A Naukri.com Venture - Subsidiary of Info Edge (India) Ltdallcheckdeals.com is part of the naukri.com group - India's No.1 job portal. Our parent company InfoEdge, funded by ICICI Ventures, started in 1989 and became Info Edge(India) Ltd. on May 1, 1995.Since inception, Info Edge has provided project, marketing and management consulting services toa number of clients in India and abroad.

Mba, It(Information & Technology), A

Bba, Business Administration, B

Activities and Societies: Member of college cricket team, Active member of college cultural council.

10 Class, B