Akash Deep Batra Email and Phone Number
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Akash Deep Batra is a Marketing, Brand, Digital, Analytics and Customer Experience Leader with over 21 years of hands-on experience in building brands & managing large businesses/projects in areas of full-funnel marketing, brand building, data-driven marketing & communication, digital marketing, performance marketing, digital transformation, marketing technology, eCommerce, consumer experience (CX) including UI/UX and business analytics across FMCG, financial services & technology companies.Currently, Akash leads a team of over 70 functional experts to drive marketing, consumer acquisition through digital and physical channels, portfolio growth through digital campaigns, consumer research & insights, consumer experience (including UI/UX), business analytics, and cognitive banking across the DBS India consumer banking business and brands.Previously, Akash was Head of Brand Communication, Corporate Brand and Digital at Nestlé India. He was responsible for brand strategy definition & campaign execution on all platforms, including TV & digital, for all Nestlé brands like Maggi, Nescafé, Kit Kat and Corporate Brand. Akash joined Nestlé India in 2012 as Head of Digital Marketing and eCommerce. He was responsible for setting up the first-ever country digital acceleration team (DAT) at Nestlé worldwide, including a state-of-the-art DAT Center (Social Media Command Center) in the Nestlé India head office. During his stint at Nestlé, he also led Digital and eCommerce for the Asia Pacific region.Before Nestlé, Akash worked at Infosys for over nine years in various roles in business consulting, product management, and technology management functions in the Retail, CPG, and Logistics business unit. Akash has received the Infosys Award of Excellence in Innovation for four years.Recognised as one of the Top 100 Marketers in 2023 & Top 50 Marketers in 2021 by the BusinessWorld Magazine, Akash is a frequent speaker at various industry conferences and universities worldwide and a commentator on trends & innovations in marketing & technology.Akash is an engineer from Kurukshetra University and a management graduate from the Indian Institute of Management, Bangalore (IIMB). He loves playing basketball and lives in Gurgaon with his wife and two kids.
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Head Of Marketing - India, Sri Lanka And BangladeshHpGurugram, Hr, In -
Executive Director And Head Of Marketing, Customer Experience & Analytics (Consumer Banking)Dbs Bank Feb 2022 - Jul 2024Singapore, Sg -
Senior Vice President And Head Of Marketing & Customer Experience (Consumer Banking)Dbs Bank Feb 2021 - Feb 2022Singapore, Sg
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Senior Vice President & Head Of Marketing (Consumer Banking)Dbs Bank May 2019 - Feb 2021Singapore, Sg
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Business HeadTwitter Oct 2018 - May 2019San Francisco, Ca, Us* Business Head - West and South Regions* National Head of Agency Business -
Head Of Brand Communication, Corporate Brand & DigitalNestlé Oct 2015 - Oct 2018Vevey, ChReporting to Marketing and Consumer Communication Director, South Asia Region, Akash and his team of over 15 seasoned marketers were responsible for • Brand strategy development leveraging the Nestlé proprietary brand building processes• Brand strategy execution via creative campaigns across platforms including TV and Digital.• Creative and Digital Agency Relationship Management• Marketing and Communication innovation specifically in the areas of digital marketing and communication content• Nutrition, Health & Wellness (NHW), to accelerate the recognition of Nestlé as a leading NHW company by setting the strategic business direction on NHW leading to initiatives and innovations to shape portfolio development & consumer perception• End to end ownership of managing the Corporate Brand and all campaigns and activities which are consumer facingAmong other things Akash focussed on building capabilities both internally and externally to increase brand communication effectiveness by developing integrated campaigns across platforms specifically leveraging digital to deliver differentiated brand experiences -
Head Of Digital And Ecommerce (Asia Pacific)Nestlé Oct 2013 - Dec 2015Vevey, ChAs Head of Digital and eCommerce at Nestlé S.A, Akash was responsible for defining and executing the digital & eCommerce strategy for Zone Asia Oceania & Africa. He provided strategic and operational support to the zone management and to business unit leaders in the Asia Pacific markets in areas of digital marketing, social media and eCommerce. In addition, Akash was responsible for discovering opportunities, designing zone level initiatives and driving execution of these initiatives in the zone. Acting as the voice of the markets in the region, Akash worked very closely with the global digital marketing and ecommerce teams. He was actively involved in global initiatives including solution selection & roll out, strategic partner relationships, organization capability building and digital marketing innovation projects.Some of the key projects that Akash led during this time include building a market maturity assessment model, digital market capability building initiative, and mobile marketing opportunity for emerging markets
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Head Of Digital Marketing And Ecommerce (India)Nestlé Mar 2012 - Sep 2015Vevey, ChAkash was entrusted to kick off & accelerate the digital journey for Nestlé India. He played a leading role in setting up the Digital Acceleration Team (first ever by a market in Nestlé worldwide) including the state of the art DAT center (social media command center) at Nestlé India HQ in Gurgaon and the consolidated agency partner structure (both paid and owned media) to manage digital for the entire company. He has been an integral part of some of the biggest award winning campaigns for Nestlé brands such as Maggi, Nescafé, Kit Kat, Alpino and the corporate brand.Additionally, Akash was responsible for developing the eCommerce strategy and fundamental building blocks for Nestlé India to leverage this new route to market. He was responsible for turning this into a significant business channel for the infant nutrition business. Key Projects/Initiatives• Digital Acceleration Team (DAT): Setup of DAT with the intention of getting businesses closer to digital and manage all our brands/assets on digital. This team included both internal specialists and external agency partners to drive digital within the organization.• India Innovation Outpost: A startup outreach program with the mission to apply breakthrough digital innovation from startups to delight consumers and enhance their health & wellness, while creating competitive gaps to build corporate/product brand equity• Consumer Engagement Services (CRM): Design and setup of a unique hybrid onsite-offsite model to manage all two way consumer engagement across channels 24X7.• Digital Leadership for South Asia: Design and execution of DAT SAR Program, a 5 month intensive full time digital leadership program for the senior leaders in the South Asia Region.
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Management Consultant - Digital Consumer Innovations @ Retail, Cpg & Logistics Business UnitInfosys Mar 2011 - Mar 2012Bangalore, Karnataka, InAs a consultant with the Consumer Innovations Practice for retail and CPG/FMCG business unit Akash's focus was on innovating how retailers and brands engage with their consumers using business solutions that operate at the edge of the enterprise, including anytime anywhere engagement, solutions at the intersection of mobile & social interactivity with consumers & employees and in-store shopper engagement solutions.Akash consulted with some of the largest companies in the world including Nike, Reebok, Sears, and Gamestop, helping them adopt digital technologies and build digital businesses -
Product Manager & Co-Founder - Infosys Shoppingtrip360Infosys Mar 2007 - Feb 2011Bangalore, Karnataka, InInfosys ShoppingTrip360, a unique digital shopper marketing platform which enables shopper insights by leveraging unprecedented granular visibility to shopper & merchandize activity and shopper engagement on shopper mobile phones. Key components of the platform include, store heat maps, smart shelf pads/intelligent mobile gondolas capturing shelf level shopper and merchandize activity, shopper concierge (mobile phone based shopper engagement service) and smart visual merchandising/digital mirror.As a co-founder and core member of the product team Akash was responsible for conceptualizing, developing, commercializing and managing the productBesides the product marketing and management responsibility Akash was responsible for the go-to-market strategy and business development for India and Asia Pacific region. Some of the clients that he worked closely with during this time included Nestlé, Allen Solly, Sainsbury and Foodworld.
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Consultant And Solutions Lead - Pervasive Technology Solutions, Retail, Cpg And Logistics UnitInfosys Jun 2004 - Feb 2007Bangalore, Karnataka, InAkash consulted with some of the largest Retail and FMCG companies in the world helping them build and execute strategies in the area of supply chain and in-store merchandise visibility leveraging emerging technologies like RFID. He was the founding member of the team formed to focus on pervasive technology enabled business applications in the space of Retail, CPG and Logistics.
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Software EngineerInfosys Jul 2003 - May 2004Bangalore, Karnataka, InAs part of the Microsoft Applications Practice, Akash worked with one of the largest banking & financial services companies in the world.
Akash Deep Batra Skills
Akash Deep Batra Education Details
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Indian Institute Of Management BangaloreMaster Of Business Administration (Mba) -
Kurukshetra UniversityInformation Technology
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The Air Force School (Tafs), Subroto Park
Frequently Asked Questions about Akash Deep Batra
What company does Akash Deep Batra work for?
Akash Deep Batra works for Hp
What is Akash Deep Batra's role at the current company?
Akash Deep Batra's current role is Head of Marketing - India, Sri Lanka and Bangladesh.
What is Akash Deep Batra's email address?
Akash Deep Batra's email address is ak****@****ail.com
What schools did Akash Deep Batra attend?
Akash Deep Batra attended Indian Institute Of Management Bangalore, Kurukshetra University, The Air Force School (Tafs), Subroto Park.
What skills is Akash Deep Batra known for?
Akash Deep Batra has skills like Mobile Marketing, Social Media Marketing, Marketing, Digital Marketing, Mobile Devices, Strategy, Integrated Marketing, E Commerce, Management, Business Intelligence, Marketing Communications, Software Project Management.
Who are Akash Deep Batra's colleagues?
Akash Deep Batra's colleagues are Yogesh Pathave, Satisha Atmakuri, Shweta Mohan, Vlada Misic, Diane Butler, Drew Dillard, Damir Kabi.
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