Akash Deep Batra Email & Phone Number

Gurugram, Hr, In

Singapore, Sg

Singapore, Sg

Singapore, Sg

San Francisco, Ca, Us

* Business Head - West and South Regions* National Head of Agency Business

Vevey, Ch

Reporting to Marketing and Consumer Communication Director, South Asia Region, Akash and his team of over 15 seasoned marketers were responsible for • Brand strategy development leveraging the Nestlé proprietary brand building processes• Brand strategy execution via creative campaigns across platforms including TV and Digital.• Creative and Digital Agency Relationship Management• Marketing and Communication innovation specifically in the areas of digital marketing and communication content• Nutrition, Health & Wellness (NHW), to accelerate the recognition of Nestlé as a leading NHW company by setting the strategic business direction on NHW leading to initiatives and innovations to shape portfolio development & consumer perception• End to end ownership of managing the Corporate Brand and all campaigns and activities which are consumer facingAmong other things Akash focussed on building capabilities both internally and externally to increase brand communication effectiveness by developing integrated campaigns across platforms specifically leveraging digital to deliver differentiated brand experiences

Vevey, Ch

As Head of Digital and eCommerce at Nestlé S.A, Akash was responsible for defining and executing the digital & eCommerce strategy for Zone Asia Oceania & Africa. He provided strategic and operational support to the zone management and to business unit leaders in the Asia Pacific markets in areas of digital marketing, social media and eCommerce. In addition, Akash was responsible for discovering opportunities, designing zone level initiatives and driving execution of these initiatives in the zone. Acting as the voice of the markets in the region, Akash worked very closely with the global digital marketing and ecommerce teams. He was actively involved in global initiatives including solution selection & roll out, strategic partner relationships, organization capability building and digital marketing innovation projects.Some of the key projects that Akash led during this time include building a market maturity assessment model, digital market capability building initiative, and mobile marketing opportunity for emerging markets

Vevey, Ch

Akash was entrusted to kick off & accelerate the digital journey for Nestlé India. He played a leading role in setting up the Digital Acceleration Team (first ever by a market in Nestlé worldwide) including the state of the art DAT center (social media command center) at Nestlé India HQ in Gurgaon and the consolidated agency partner structure (both paid and owned media) to manage digital for the entire company. He has been an integral part of some of the biggest award winning campaigns for Nestlé brands such as Maggi, Nescafé, Kit Kat, Alpino and the corporate brand.Additionally, Akash was responsible for developing the eCommerce strategy and fundamental building blocks for Nestlé India to leverage this new route to market. He was responsible for turning this into a significant business channel for the infant nutrition business. Key Projects/Initiatives• Digital Acceleration Team (DAT): Setup of DAT with the intention of getting businesses closer to digital and manage all our brands/assets on digital. This team included both internal specialists and external agency partners to drive digital within the organization.• India Innovation Outpost: A startup outreach program with the mission to apply breakthrough digital innovation from startups to delight consumers and enhance their health & wellness, while creating competitive gaps to build corporate/product brand equity• Consumer Engagement Services (CRM): Design and setup of a unique hybrid onsite-offsite model to manage all two way consumer engagement across channels 24X7.• Digital Leadership for South Asia: Design and execution of DAT SAR Program, a 5 month intensive full time digital leadership program for the senior leaders in the South Asia Region.

Bangalore, Karnataka, In

As a consultant with the Consumer Innovations Practice for retail and CPG/FMCG business unit Akash's focus was on innovating how retailers and brands engage with their consumers using business solutions that operate at the edge of the enterprise, including anytime anywhere engagement, solutions at the intersection of mobile & social interactivity with consumers & employees and in-store shopper engagement solutions.Akash consulted with some of the largest companies in the world including Nike, Reebok, Sears, and Gamestop, helping them adopt digital technologies and build digital businesses

Bangalore, Karnataka, In

Infosys ShoppingTrip360, a unique digital shopper marketing platform which enables shopper insights by leveraging unprecedented granular visibility to shopper & merchandize activity and shopper engagement on shopper mobile phones. Key components of the platform include, store heat maps, smart shelf pads/intelligent mobile gondolas capturing shelf level shopper and merchandize activity, shopper concierge (mobile phone based shopper engagement service) and smart visual merchandising/digital mirror.As a co-founder and core member of the product team Akash was responsible for conceptualizing, developing, commercializing and managing the productBesides the product marketing and management responsibility Akash was responsible for the go-to-market strategy and business development for India and Asia Pacific region. Some of the clients that he worked closely with during this time included Nestlé, Allen Solly, Sainsbury and Foodworld.

Bangalore, Karnataka, In

Akash consulted with some of the largest Retail and FMCG companies in the world helping them build and execute strategies in the area of supply chain and in-store merchandise visibility leveraging emerging technologies like RFID. He was the founding member of the team formed to focus on pervasive technology enabled business applications in the space of Retail, CPG and Logistics.

Bangalore, Karnataka, In

As part of the Microsoft Applications Practice, Akash worked with one of the largest banking & financial services companies in the world.

Master Of Business Administration (Mba)

B.Tech., Information Technology

Education record