Delivering cutting edge solutions to clients leveraging ML and AI algorithms primarily in the areas of digital, marketing, card value proposition and travel analytics.• Leading a Generative AI POC aimed at creating campaign optimisation solution for clients • Led conceptualization and development of AI models to help a fintech client in their crypto card acquisition efforts• Designed and developed travel analytics solution for a bank to optimise marketing campaigns • Liaised… Show more Delivering cutting edge solutions to clients leveraging ML and AI algorithms primarily in the areas of digital, marketing, card value proposition and travel analytics.• Leading a Generative AI POC aimed at creating campaign optimisation solution for clients • Led conceptualization and development of AI models to help a fintech client in their crypto card acquisition efforts• Designed and developed travel analytics solution for a bank to optimise marketing campaigns • Liaised with clients and internal teams to develope sales proposals; 70% projects converted and delivered• Actively contributed towards talent acquisition, learning & development and operational excellence initiatives Show less

Led delivery of analytics engagements and data products to clients, while ensuring effective team management, internal stakeholder management and customer delight.• Delivered analytical solution for a new debit card launch focused towards premium digital customers• Led customisation and delivery of market intelligence product to key banks in multiple EU markets• Identified key business opportunities for Mastercard that emerged during covid leveraging transactional… Show more Led delivery of analytics engagements and data products to clients, while ensuring effective team management, internal stakeholder management and customer delight.• Delivered analytical solution for a new debit card launch focused towards premium digital customers• Led customisation and delivery of market intelligence product to key banks in multiple EU markets• Identified key business opportunities for Mastercard that emerged during covid leveraging transactional data• Contributed to initiatives - Interviewed candidates, conducted training sessions and organised events Show less

Strategic Projects• Increased the revenue of Credit Cards category through data-driven business strategy and targeted marketing• Launched first pre-qualified program of Credit Cards with American Express; 2X more efficient than marketplace Analytics• Increased Credit Card Approval Rate by introducing ‘Approval Chance’ feature on Customer Journey• Improved the response rate of marketing campaigns by identifying appropriate segments for targeting

• Led 8-member team to provide business intelligence to category teams that led to $2M incremental revenue• Convinced the stakeholders to standardize the program thereby delivering 20% additional output with same resources• Increased process accuracy and reduced costs by 8% by automating a sub-process; implemented across programs

Achievements• Developed and implemented Cashback Optimization Model that was rolled out across Paytm marketplace• Received highest rating in annual appraisal for exemplary performance; among top 3 management traineesKey Projects• Performed customer segmentation leveraging k-means clustering to identify target segments for multiple categories • Increased revenue of category portfolio through data-driven business strategies and growth marketing

• Implemented machine learning models to increase collections for a US top 5 healthcare system• Took initiative and Published R package ‘StatMeasures’ for easy data manipulation and statistical checks

• Rewarded with FractElite 2014 award, topmost honour of the company awarded to select employees globally• Developed company’s first fuzzy merge algorithm to combine publicly available datasets• Trained 200+ employees on R & SAS programming; collaborated with 3-member team to pioneer R training