Akash Majumdar Email & Phone Number

I drive brand growth and market penetration through strategic and innovative marketing initiatives. My focus is on creating and executing comprehensive marketing strategies that elevate our brand presence, engage our target audience, and deliver measurable results.Key Responsibilities:• Strategic Marketing: Develop and implement multi-channel marketing strategies to promote Ingenero’s products and services, driving engagement and conversions.• Brand Management: Ensure consistent brand messaging across all channels and enhance brand recognition through creative initiatives.• GTM Strategies: Design and manage go-to-market strategies for new product launches, ensuring successful market entry and adoption.• Campaign Management: Plan, execute, and optimize marketing campaigns across digital and traditional platforms. Monitor performance metrics and adjust strategies for optimal outcomes.• Content Creation: Collaborate with the content team to produce compelling marketing materials, including blog posts, social media content, and newsletters.• Market Research: Conduct market research to identify trends, opportunities, and the competitive landscape. Use insights to inform marketing strategies.• Team Collaboration: Work with cross-functional teams to align marketing efforts with business objectives.• Budget Management: Manage marketing budgets effectively to achieve maximum ROI.• Performance Tracking: Measure and report on the effectiveness of marketing campaigns. Use data-driven insights to refine strategies.I am passionate about creating impactful marketing strategies that drive business success and deliver value to our clients. My goal is to leverage my expertise in GTM strategies and creative marketing to contribute to Ingenero's vision and growth.

Houston, Texas, United States

Strategic Project Leadership• Spearheaded data analytics, modeling, and engineering initiatives, ensuring alignment with organizational goals.• Orchestrated the coordination and tracking of project milestones across long-term timelines, driving projects to successful completion.• Fostered dynamic interactions with client teams and internal stakeholders to ensure seamless communication and project alignment.• Evaluated and optimized project progress to consistently exceed client expectations and deliver exceptional service outcomes.Client Relationship Management & Business Development• Cultivated existing sales channels and identified new market opportunities to drive business growth and increase revenue streams.• Led innovative marketing campaigns through LinkedIn, email, and website design, enhancing brand visibility and engagement.• Developed comprehensive proposals and documented technical specifications for upcoming projects, ensuring clarity and strategic alignment.Conference Presentations• Data Analytics - a roadmap to achieve Operational Excellence - 2020 AIChE SPTC in Houston, Texas.

Houston, Texas Area

• Supported managing partners with detailed due diligence on potential deals for a $25m fund• Participated in deal calls with startups looking to raise pre-seed and seed capital• Worked with portfolio companies from first fund and provided market research into Fortune 500 companies and ad revenue• Consolidated Pitchbook data for use in evaluating pre-seed and seed deals for future funds at Fitz Gate

Houston, Texas Area

• Redesigned endowment management system with over 50 diverse endowment funds to improve user experience• Supported the CFO with valuation analyses on pension funds for past and current employees• Managed artist financial portfolios and created new payment tracking system for symphony musicians

Houston, Texas Area

• Co-founder of The Second Act startup in OwlSpark Startup accelerator. Teamed up with a group of Rice MBAs and product managers to create a platform to connect skilled retirees with startups and small businesses looking for part-time expertise.• Conducted over 150 customer interviews to gauge market• Developed Wix website to match ADA recommendations in design and content formatting• Executed SEO marketing plan and boosted search results for Second Act to top 5 search results on Google• Created logo, branding, and marketing materials using Adobe Creative Suite and Microsoft Office• Presentation at Bayou Startup Showcase: https://youtu.be/HIk5yNFcaeY?t=4185

Kolkata, India

• Developed strategy for twelve audio/video projects based on client needs and created content for streaming platforms after gathering data from director of strategy and record labels • Performed market research and financial analysis analyzing the viability of projects and proposed budgets• Led cross-functional team that managed fifteen financial and product portfolios using Excel and Access• Delivered five client projects as director on strict timelines by assessing specific needs and target audiences• Updated studio market research and bookkeeping methodology to reflect best practices in the media industry

Nashville, Tennessee

• Provided consistent quality service and support to over 400 students at Vanderbilt University, while collaborating with Vanderbilt Residential Education to foster healthy and safe communities• Acted as a leader in the Office of Housing and Residential Education to Resident Advisers• Served as a mentor and peer leader for residents on the floor as well as connecting them with campus resources and relevant faculty and staff. • Planned both social and education programming for all residents that was engaging and supplementary to the educational experience of the university.

West Bengal, India

• University sponsored research on the ethnomusicological aspects of folk and classical music disciplines of India

Nashville, Tn

• Served as a mentor and peer leader for residents on the floor as well as connecting them with campus resources and relevant faculty and staff. • Planned both social and education programming for all residents that is engaging and supplementary to the educational experience of the university.

Kolkata, India

• Supported managers with business development accounts through development of internal and external client relationship networks• Consolidated and corrected numerous international client P&L and financial statement portfolios• Assisted managers by conducting research on Bloomberg and CapitalIQ about market conditions and competitive environment• Developed and analyzed financial models showing dynamic effects of taxation on international transactions

Master Of Business Administration - Mba, (Marketing & Entrepreneurship)

• GMAT: 770/800 • Rice Business Scholars and HA & EL Napiers Merit Scholarship Recipient • Rice Business Admissions Ambassador • Officer.

Master Of Arts - Ma, Creative Media And Technology, 4.0 Gpa

Master of Arts in Creative Media and Technology with a focus on Songwriting and Production

Bachelor Of Arts (B.A.), Economics | Financial Economics | Corporate Strategy

Activities and Societies: Vandy Taal A Cappella (President), South Asian Cultural Exchange (Special Events Chair), Vanderbilt University.