I'm leading design initiatives for Zepto's Monetization and Ads charter, collaborating with over 100 top-tier brands including Bumble, Lakme, Netflix, Amazon, Tata and many more. Through innovative design solutions, I'm creating new revenue streams across the app, enhancing user experience with engaging animations, and elevating the overall shopping journey. By blending creativity with strategic design thinking, I'm helping Zepto maximize its partnerships and drive business growth, all while ensuring a seamless and delightful user experience.

Everything Brand & Marketing Design with more responsibilities than before.

Digital & Physical Asset Design:• Creating diverse marketing assets, including billboards, flyers, TV commercials (TVCs), static/animated ads, and engaging social media content.Interaction Design:• Elevating user experience through *optimized* interaction design for various screens, webpages, and campaign landing pages.• Developing static and animated 2D/3D assets, as well as Lottie animations, to enhance visual appeal and user engagement.• Crafted exceptional onboarding screens for the app, elevating user engagement in the flow.Social Media Management and Growth:• Collaboratively established and managing Vance's social media presence on Twitter and Instagram with the Growth team.• Activated organic growth by designing and producing in-house reels, featuring prominently as the *lead actor* in numerous videos.• Personally edited and refined the reels for optimal visual appeal and audience engagement.Cross-Functional Collaboration:• Collaborated closely with developers and product managers to ensure the seamless integration and implementation of optimized animations within the app.• Contributed significantly to the growth team by developing effective campaign strategies, resulting in increased conversion rates.Offline Campaign Management:• Orchestrated the entire lifecycle of offline campaigns in the UAE & UK, from conceptualization to product sales, while also designing impactful flyers and promotional materials for a seamless offline marketing experience.

Led a dynamic global creative team of 6 on this bootstrapped passion project, directing the design of a decentralized party and event hosting platform on the blockchain. Concurrently, we curated an engaging NFT collection to amplify our vision through visual storytelling. While overseeing operations and fostering partnerships with other Web3 projects, the project unfortunately dissolved due to the 2022 crypto crash, posing sustainability challenges.

As the founding designer of Optimist's Indian subsidiary, I meticulously crafted the agency's visual identity• Collaborated seamlessly with Optimist Estonia designers in various successful Scandinavian company campaigns.• My expertise in creating high-quality pitch decks played a pivotal role in securing multiple partnerships.• Notably, our "14 is not OK" campaign for the Estonian Government earned recognition at the Cannes Lion 2022 awards.• Beyond design, I maintained and developed strong client relationships to continually enhance their experiences.

I played a pivotal role in the creative team by providing innovative solutions, motion graphics, and high-quality designs. This contributed to successful client pitches and campaigns for renowned brands like Netflix, Audi, Meta, Qualcomm, Department of Defense Production India & etc. A few of my major contributed campaigns include:
- Launch event of Nava Rasa (Netflix)- Fuel for India 2021 (Meta)- DEFEXPO 2022 (Govr of India)- Qualcomm Innovation Forum 2021 (Qualcomm)

I served as a Design Generalist with a global clientele, collaborating with notable names such as PSG, Excision, WilderWorld, NYExcelsior and many more small businesses in the Web3 & Esports industry. Here, I designed, animated, and sometimesdirected campaigns, delivering valuable solutions that fueled my client s objectives.