Akash Pathak

Akash Pathak Email and Phone Number

Helping Senior Leaders Drive Growth and Marketing Modernization | Marketing Consultant & Fractional Leader | Board Member @ Chameleon Collective
Akash Pathak's Location
Highland Park, Illinois, United States, United States
Akash Pathak's Contact Details
About Akash Pathak

Over 20+ years, I’ve helped create over $2Bn in incremental value through sales growth at McDonald’s, Nordstrom, and AbbVie. As a data-driven, influential Marketing and Digital Transformation leader, I’ve worked inside companies with high-growth objectives to achieve financially sustainable growth while building for tomorrow. My leadership has also landed work on the front pages of AdWeek.com and WSJ.com and earned me the 40 Under 40 award from Brand Innovators. I regularly speak on podcasts and have presented at SXSW and other leading conferences. ✪ Growth & Transformation Achievements -> 10% CAGR vs. prior 3% e-commerce in healthcare -> 24% CAGR vs. prior decline in e-commerce fashion -> Established high-performing Digital & CRM capabilities for two Fortune 50 companies ✪ Services offered as a Consultant & Fractional Leader -> Growth Marketing -> Brand Strategy -> E-Commerce Experiences-> CRM Marketing -> Process and Organizational Strategies -> Digital & AI Transformation ✪ Learn More: AkashPathak.usArtificial Intelligence| AI Strategy | B2C | DTC | E-commerce | CMO | SVP Marketing | VP Marketing | Marketing | Advertising | Social Media | Programmatic | Website Optimization | | Affiliate Marketing | Landing Page Optimization | User Experience Development | SEO | SEM | Salesforce | Adobe Marketing Cloud | Brand Marketing | Brand Strategy | Customer Insights | Customer Research | Product Launches | Brand Launches | Advanced Analytics | Attribution | ROAS | Channel Marketing | E-Mail | CRM Marketing | Chief Marketing Officer | Non-Profit Board Member | Retail Marketing | Direct Mail | Online Video | TV | Print | MarTech | Marketing Automation

Akash Pathak's Current Company Details
Chameleon Collective

Chameleon Collective

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Helping Senior Leaders Drive Growth and Marketing Modernization | Marketing Consultant & Fractional Leader | Board Member
Akash Pathak Work Experience Details
  • Chameleon Collective
    Vp Growth & Transformation: Marketing Practice
    Chameleon Collective 2024 - Present
    Greater Miami Area, Fl, Us
    Chameleons are transformation experts who immerse and embed into your business, bringing leadership, execution, and team recruitment that energize change from within.The Chameleon Marketing Practice is versed in everything from holistic marketing transformation and refined communication strategies to the nuances of growth marketing at the cutting edge. With Chameleon Collective, you're not just adapting; you're leading the marketing evolution.
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  • Amplifier Marketing
    Owner & Principal Consultant
    Amplifier Marketing 2020 - Present
    I’m currently a Fractional Leader and Marketing Consultant. I work within the Chameleon Collective under the LLC Amplifier Marketing. Partner directly with CMOs and executives to drive growth and transformation strategies while building high-performing marketing organizations.
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  • Potbelly Sandwich Works
    Vice President, Digital Marketing
    Potbelly Sandwich Works 2023 - 2023
    Chicago, Il, Us
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  • Humana
    Associate Vice President, Marketing
    Humana 2020 - 2023
    Louisville, Kentucky, Us
    Head of marketing for Humana Pharmacy, a multibillion-dollar business unit. Led team of 30+ individuals across all aspects of marketing: branding, CRM, creative, production, and measurement. Manage multimillion-dollar marketing budget. o Drove the fastest growth in over five years for e-commerce & mail-order Pharmacy serviceso Developed organization strategy and alignment for new capabilities to achieve high-growth
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  • Trunk Club
    Vp Of Marketing / Head Of Marketing
    Trunk Club 2017 - 2020
    Chicago, Il, Us
    Head of marketing for e-commerce personal styling brand, multimillion dollar business unit of Nordstrom. Led 40+ person team across all key marketing functions: Brand, PR, Digital, CRM, Media and Internal Creative team. Managed multimillion dollar marketing budgeto Drove 34% growth over two years o Increased awareness by 42%, first awareness growth in 2.5 years
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  • Guaranteed Rate
    Svp, Marketing
    Guaranteed Rate 2017 - 2017
    Chicago, Il, Us
    Head of marketing for e-commerce division of Guaranteed Rate. Also developed and managed centralized Digital Media and Engagement team for other business units. o Reduced CPA by 10% and increased lead quality 9%
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  • Mcdonald'S
    Director, Brand Marketing & Digital Strategy
    Mcdonald'S 2012 - 2017
    Chicago, Illinois, Us
    Head of Digital, Mobile Commerce, and Beverage category marketing for US division, managing multibillion-dollar initiatives and multimillion-dollar marketing budget. o Created fastest growing mobile commerce adoption in the industry and generated over a billion dollars in incremental revenueo Relaunched McCafe brand to drive two consecutive quarters of sales growth. This was the first brand growth in seven years.o Implemented transformative measures to modernize marketing, new CRM capability/team, performance marketing practice, and more
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  • Abbvie
    Director, Digital Strategy
    Abbvie 2009 - 2013
    North Chicago, Illinois, Us
    Head of Digital Marketing for US Pharmaceuticals. Following build-out of the new team, tapped to lead Digital & CRM for the industry’s most significant product: Humira. o Developed transformative and forward-thinking digital marketing capabilities for the US o Drove improvements in content, segmentation, digital advertising, and UX throughout all business units that helped achieve tangible business results o Recipient of “U.S. President’s Award” within the first year
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  • Draftfcb
    Account Director, Digital
    Draftfcb 2006 - 2009
    New York, New York, Us
    Clients: Kraft Foods | MilkPEP (“Got Milk”) | Newell-RubbermaidLed digital account and strategy across three CPG accounts. Spearheaded strategic planning and program development with director and VP-level clients, conducted comprehensive customer insight and digital analytics analysis while influencing internal teams across functions. o Grew account revenue 2009-2010 by 10% YoY, with focus on digital offerings and services.
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  • Hsbc
    Marketing Manager – Credit Cards
    Hsbc 2004 - 2006
    London, Gb
    • Maximized performance by directing marketing initiatives and relationship management across two high-profile partner credit cards, including developing and implementing strategic business goals, creating detailed quarterly analysis, and reporting directly to partners and department heads.• Led a results-focused team of two direct reports across TV, digital, social, direct mail, UX and SEO/SEM.
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  • Accenture
    Strategy Consultant
    Accenture 1999 - 2004
    Dublin 2, Ie
    Clients: HSBC and other Financial Services Clients • Played a vital role in delivering high-quality strategy consulting specializing in marketing and e-commerce for Financial Services clients.
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Akash Pathak Skills

Digital Strategy Integrated Marketing Digital Marketing Online Advertising Strategy Interactive Marketing Social Media Marketing Leadership Mobile Marketing Analytics Crm Strategic Planning Facebook Interactive Advertising Public Relations Customer Relationship Management Witchcraft Management

Akash Pathak Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Artificial Intelligence
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing Management
  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • University Of Illinois System
    University Of Illinois System
    English And Psychology

Frequently Asked Questions about Akash Pathak

What company does Akash Pathak work for?

Akash Pathak works for Chameleon Collective

What is Akash Pathak's role at the current company?

Akash Pathak's current role is Helping Senior Leaders Drive Growth and Marketing Modernization | Marketing Consultant & Fractional Leader | Board Member.

What is Akash Pathak's email address?

Akash Pathak's email address is ap****@****lia.com

What is Akash Pathak's direct phone number?

Akash Pathak's direct phone number is +177351*****

What schools did Akash Pathak attend?

Akash Pathak attended Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Northwestern University, University Of Illinois System.

What skills is Akash Pathak known for?

Akash Pathak has skills like Digital Strategy, Integrated Marketing, Digital Marketing, Online Advertising, Strategy, Interactive Marketing, Social Media, Marketing, Leadership, Mobile Marketing, Analytics, Crm.

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