Sales Execution in Rural network distribution of overall FMCG products in territory. Management of Channel distribution and staff for primary and secondary sales. Making my way ahead by giving the best resulting to win-win growth.

Got opportunity of training in all channels and divisions of ITC Limited in whole span of a year. Due to corona period training was extended and posting reschedule of batches. But experience to work overall and learnings of various channels and trade was something that should not be missed.Understandings -• Market trend as in Food Division, Personal care division and in tobacco division. • Consumer Behaviour in diverse fields of FMCG and geographies. •Trade behaviour and relation helpful for win win strategy in each division. •Communication of schemes, profitable business ideas to trade and eventually making out a business of it. • Launching of various products and new outlet addition programs. • Use of proper tools like scheme chart, catalogues, and market report to understand core sales trend. • Advertising products with proper POSM and other materials of advertising. • Modern trade, DO Execution, Delivery. • Institutional Channel understanding by order capture method and proper product placement. • Experienced sales at stationary division (ESPB) in Lucknow and understanding of different distributor behaviour.• Understanding of distributor business be it ROI, costing, taxes and duties levied. Margins at distributor, trade and stockist level. Thankful and fortunate to work and complete training under proper supervision.

We as a team work for eradication and upliftment of Education system and livelihoods of underprivileged category of our semi-urban area.We conduct various events to aware people.

Had opportunity to work on Convenience Delivery Model for Non Tobacco Division(NTD) products for enhanced turnover and increase sales of NTD products in convenience channel. Medium used were direct trade communication and survey of trade outlets for timely delivery and issues related. Gave out a plan for Non-mechanised delivery(NMD) model for a profitable investment to distributors.Had a survey of E-Rickshaw agencies for understanding cost structure for better understanding. Convinced distributors for NMD model in Agra district.Second was Van promotion activity to foster new product in Rural Agra.Conducted sampling for launch of DSFT tobacco product (Cigg)and launch advertising by consumer survey at different locations in Rural areas.andpresented the idea and plan of execution on completion.Hence, got PPO in ITC and posted in Lucknow branch.

Basically, it was a study based on impact evaluation of a television product related to education, health, hygiene of 3-8 years age group children and their surrounding. Semi urban area of Lucknow region was the target. We successfully completed the target on time and with full efficiency. We also signed up some schools of Lucknow where we gifted a inverter television for playing our program on a daily basis to the children so that we can improve our impact of study.