• Managed and optimized a monthly advertising budget exceeding 1 cr across Google Ads and Meta Ads.• Successfully created and established International segment, contributing to a robust global presence.• Increased overall leads by 35% and reduced CPL by 50% on both Google and Meta Ads• Improved page conversion rate by 57% (from 5.4% to 9.7%) CTR by 40% ,by working on Consumer requirements, ad content and Competition analysis.• Optimized time slot allocation leading to a 25% enhancement in Bid Management.• Collaborated on multiple initiatives including Marketing Analytics, Funnel Optimization, and integrating a WhatsApp chatbot• Utilizing third-party paid media tools for optimizing keywords, allocating budgets, analyzing user behavior, and segmenting target audience.• Utilized multiple Data Management platforms such as Google Audience Manager, Google Analytics, SQL and Tableau.

Create and Optimize campaigns on Google Ads & MetaWorks on Google Search, Display, Shopping, Performance Max, Video Ads, App Install CampaignsCreating & Managing Social Media Campaigns for Increasing Traffic and Conversions.Ensure proper Quality Assurance of campaign builds and ongoing campaign changes.Tracking organic and paid search traffic using a combination of Google Search Console, Google Analytics and Facebook Insights.Creating Email Marketing Campaigns for offers & promotions to existing databaseWrite Ad copies, increase quality score and look for negative keywords.Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords and developed processes for measurement and optimization.

Handling SEO team & making strategies for OptimizationCreating campaigns on Google Ads according to marketing goalsWorks on Google Search, Display & Shopping AdsWriting Ad copies and look for negative keywordsSEO On/Off Page OptimizationWebsite Optimization & Website Quality Check Link Building - Quality BacklinksVeteran at Google tools Including ( Analytic / Ads / Search Console & Google Trends )