As a Senior Vice President - Group Director, Analytics at IPG Health, I lead a team of marketing scientists and data analysts who help health and wellness brands optimize their performance and achieve their goals. I have 15 years of experience in the field of marketing sciences, analytics, and data science, and hold an MBA in Marketing, a BA in Intelligence studies, and multiple certifications in digital marketing, predictive analytics, and scrum.My mission is to leverage technology, machine learning, and data science to generate actionable insights and strategies that improve customer targeting, experience, and loyalty. Passionate about innovation and growth hacking I have successfully enabled various brands, from start-ups to global giants like Nike and Pfizer, to maximize the value of their marketing investments, customer portfolio, and owned channels. I am also a recognized thought leader and speaker in the analytics community, quoted in books, having published several white papers and articles on topics such as relationship marketing, analytics testing, and data transformation. For the last 3 years I have focused exclusively on health and wellness, across categories including immunology, infectious disease, mental health, neurology, oncology, and rare disease. My clients have ranged from major pharmaceutical organizations to start ups commercializing their first product to market.
Listed skills include Analytics, Marketing Strategy, Intelligence Analysis, Marketing, and 45 others.