Ankita Kaulberg Email & Phone Number

United States

Palo Alto, Ca, Us

Working at the intersection of education x healthcare x community advocacy. Product leadership overseeing the reimagining and scaling of Our Voice (a citizen science for health equity platform), spun out of the Stanford School of Medicine’s Health Equity and Research Technology Lab. ——The Our Voice Initiative activates the power of people as change agents to build healthier and more vibrant communities - through education / experiential based learning, a community data collection app, and data portal.In addition to the mobile app & data portal for communities, the OV platform data layer supports health equity research done by Stanford and its global network of collaborators and partners in tandem with the real-world community driven advocacy.

Started my own product consulting shop to more deeply engage with systems design thinking and complex product problems in education & healthcare. Sampling of client projects:[Seed Stage Startup]Brought in to help the founding team of AI ed-tech startup focused on equipping teachers with better tools for differentiation go from 0->1.Acted as interim Head of Product - providing strategic guidance around positioning, product roadmap, GTM strategy, and hiring, etc. Collaborating with team members across design, content, engineering, product management, and marketing functions to launch initial MVP. (This was a year before ChatGPT came out!)[Fortune 500 Tech Company, Education vertical]Brought in to help the company think holistically about getting a new scaled professional development offering for K-12 and Higher Ed off the ground. Conducted competitive benchmarking and numerous stakeholder interviews before ultimately delivering product requirements/roadmap and suggested program strategy.

San Francisco, California, Us

Leading systems-level thinking and product development to help Seesaw better scale and optimize to meet the needs of schools and districts. - Overseeing team building out the company’s first true interoperability functionality(LMS integrations, better data and insights etc.) - Infusing deep education market understanding into cross-functional teams through various tactics ranging from organizing classroom visits for the entire product org, admin focused user research, design crits, and written thought leadership - Collaborating with Chief Product Officer and extended leadership team on various product and business strategy efforts

San Francisco, California, Us

Part of hand selected cohort of Reach Capital's Roadrunners program, a 12-month opportunity for mid- to senior-level operators and founders united by their passion for education and economic mobility. The goal is to arm them with the confidence, knowledge and networks to actively support efforts to improve education and the future of work.

Palo Alto, Ca, Us

Owner of the end-to-end learner experience for the 70M+ KA learners in 100+ countries in 40+ languages - across both free and paid classroom/districts products. Became the internal subject matter expert on the core learning loop - everything from pedagogy/research backing product flows, to data and reporting at the individual level and aggregated across classes for school and district leaders. • Key feature launches: new knowledge retention feature, yielding boost to attaining skill mastery and 90+ Teacher NPS; Learner Home redesign, reducing time until first learning action for classroom learners by 30%• Product strategy & planning: worked directly with Sal (founder), Chief Learning Officer, and cross-functional teams to build Learner product backlog & roadmap - backed by both Learning Science research and user needs; iterated with Design and Engineering teams to improve efficacy and engagement with our learning platform - and partnered with Efficacy and Product Analytics team to quantify and validate learning outcomes.• User research: visited 100+ classrooms across the US and internationally to better understand diverse school user needs and prioritize use cases; leveraged this direct experience to represent the voice of the customers (District Admins, Teachers, and Students) in product development and three-year visioning process

Palo Alto, Ca, Us

Conducted A/B tests and ethnographic/user research studies galore to inform which growth levers drive greater teacher adoption. Experiments conceived and run within first 6-months of my joining the company resulted in substantial gains: +16% lift in total teacher registrations, +58% lift in content previews, +11% lift in likelihood of newly registered teachers becoming power users within first 30-days.

Cambridge, Ma, Us

Took a mini hiatus (Jan-March 2018) from the corporate/startup world to explore other interests, like this one. Collaborated with Professor Kate Kellogg (MIT Faculty, but on sabbatical at Stanford University) on how new technologies like machine learning and artificial intelligence will change the future of work.+ case writing for Professor John Sterman & MIT Sloan Sustainability Initiative

San Francisco, Ca, Us

Kinsa is a startup in the Kleiner Perkins portfolio that seeks to stop the spread of disease through better illness data and tracking (with special focus on elementary schools as the vector of transmission)• User-centered design: oversaw complete overhaul of the user Onboarding, Groups, and Guidance features in Kinsa’s iOS and Android mobile apps to better meet needs of parents and school nurses• Launched Kinsa's platform business: worked cross-functionally with B2B Sales & Marketing teams and brand partners to understand needs and built out Kinsa’s first targeted ads platform within our mobile apps • Systematized A/B testing: oversaw rapid testing and iteration in both digital marketing campaigns and in-product; leveraged findings to guide consumer product strategy and mobile feature roadmap• Oversaw hardware manufacturing: stepped-in as interim Hardware Program Manager to oversee contract manufacturer relations in China, triage production and quality issues, and ensure Kinsa’s hardware product met regulatory guidelines

Menlo Park, Ca, Us

Selected to be 1 of 4 KPCB Product Fellows as part of process that included over 2,500 applications and over 600 interviews. The KPCB Product Fellows participate in a one year program in Silicon Valley. It provides top-quality mentorship, opportunities to create meaningful relationships between talented individuals, and work experiences with substantial responsibilities within Kleiner Perkins portfolio companies.

São Paulo, Sp, Br

(Neoway is a Brazilian B2B data aggregator & analytics provider, with US VC investment from Accel Partners). • Benchmarking & Market Research: conducted 12+ interviews with American companies and industry analysts in the data analytics space to better understand the landscape and future of data valuation/infonomics. Conducted 7 in-person interviews with Neoway customers in São Paulo, Brazil to better understand user needs and pain points. • Pricing Strategy: built regression models in R to determine key levers affecting historical contract valuation. Combined quantitative findings with qualitative insights from customer interviews to propose new overall data pricing architecture and API pricing strategy. Created an initial pricing model simulator to demonstrate benefits of new data pricing approach.

Worked cross-functionally on inbound, launch and outbound for various new media products and special projects in this MBA Internship. Key responsibilities included:• Product Launch: worked on initial global launch of Facebook Live. Wrote creative briefs and oversaw agency development of various marketing collateral including campaign videos.• Growth & Scale: spearheaded organization's first scaled outreach program. Crafted overarching strategy, drove stakeholder alignment, and started executing on tactics. First tactic resulted in +17% week-over-week lift in product utilization (compared to -23% product utilization in the control group). • Market Sizing & Segmentation: tag-teamed with data scientist in assessing market potential for new free-standing product, which led to identification of 14M TAM out-of-gate and recommendations on go-to-market strategy to prioritize and effectively target this group.

Vitacura, Región Metropolitana, Cl

Brought in to help Classroom.tv (ed-tech startup with primary user-base in Latin America) grow into new markets and customer segments.• Growth & Partnerships: Benchmarked and revised pricing strategy from user subscription-based model to tiered services model. Identified untapped industries through market research and redesigned sales process. Identified potential partnership opportunities and co-drafted partnership proposals, resulting in successfully bringing in the company’s first US partner. • Digital Marketing: Spearheaded and executed on new social media campaigns. Scripted and recorded product demo videos, and created marketing collateral.• User Centered Design: Developed wireframes for better UX/UI.

Worldwide, Oo

Worked on predominantly healthcare and high-tech client engagements in the Northeast & SF Bay Area. (Select Experience Below)• Growth Strategy & Market Research:Lead work-stream responsible for assessing client's semiconductor chip manufacturing business and conducting market research on differing consumer digital/hardware preferences in China, Germany, India, Brazil, and USA. Identified key industry forces driving wearables, gamification, AI/robotics and proposed future OEM/partnership opportunities.• B2B Digital Marketing Strategy & Organization Transformation:Evaluated client's mobile, web, and social media marketing capabilities, then developed 3-year roadmap of digital/predictive analytics driven initiatives to propel enterprise further. Built excel value-modeling tool to assess and prioritize portfolio of initiatives (resulting in expected $350MM ROI over 3-year period). Re-designed organization’s reporting structure, and stood up new digital-focused organization within client's marketing function.• Post M&A Business Integration:Implemented data transfer and change control processes to help integrate two Fortune 500 businesses; oversaw progress of 200+ business and technology integration work-streams and provided recommendations to mediate complex business issues directly to senior-level client executives on weekly basis.

Satellite Beach, Florida, Us

Built prototypes of new tech tools with education application (including one which was showcased at SxSW Austin Ignite) Worked on various STEM education initiatives, with a focus on increasing women in engineering - from early pipeline tech summer camps for middle school girls, to running student/faculty surveys and proposing changes at university level.

Master Of Business Administration (Mba)

Negotiations Clinic

Bachelor Of Science (Bs), Electrical Engineering