- Spearheaded the launch of a tech accessory company as the Creative Director, headhunted to start and run the operation.- Manage and lead a creative and marketing team, recruiting a team of 6 including a marketing director, providing guidance and support to ensure successful execution of the brand vision and strategy.- Conceptualise and design a catalog of products with cost and retail prices in mind, and develop the products with factories to ensure timely delivery.- Conceptualise and design packaging, ensuring the use of appropriate materials and reflecting the company's ethos for a greener future.- Direct shoots for social media and marketing campaigns, ensuring brand consistency and high-quality creative output.- Prepare sales decks and presentations for meetings across Europe and North America, effectively communicating the value proposition and driving sales growth.- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment and consistency across all brand touchpoints.- Conduct market research to identify gaps in the market and opportunities for product innovation, informing product development and marketing strategies.- Design and develop an end-to-end website experience on Shopify, ensuring a seamless customer journey from browsing to purchase.- Create and execute a content strategy for the website, incorporating blog posts, social media content, and other forms of digital marketing to drive engagement and customer loyalty.- Foster a culture of creativity, innovation, and continuous improvement within the creative and marketing teams, encouraging experimentation and risk-taking to drive growth and success.

- Oversee all creative projects and ensure they meet the company's standards for quality, brand consistency, and visual appeal.- Lead a team of designers, copywriters, and other creative professionals, providing guidance, feedback, and support to help them produce their best work. - Collaborate with other departments, including marketing, product development, and sales, to ensure that creative assets support the company's overall strategy and goals.- Rebrand and Develop the company's visual identity, including its logo, color scheme, typography, and other visual elements.- Create and implement a style guide to ensure that all creative output adheres to the brand's guidelines and standards.- Manage the creative budget, including allocating resources and negotiating contracts with outside vendors as needed.- Stay up to date on trends in design, advertising, and marketing, and incorporate best practices into the company's creative output.- Establish and maintain relationships with key stakeholders, including clients, partners, and vendors, to ensure that the company's creative output meets their needs and expectations.- Provide regular performance reviews and feedback to team members, and create professional development plans to help them grow in their roles.

- Creative concepting for upcoming campaigns across the breadth of our digital media channels, consistently seeking to push the boundaries with new luxury concepts - Project manage and work closely with the rest of the team to ensure alignment and involvement in all projects.- Enforcing brand standards and execution across all channels and across the business; includes signage, digital, OOH and external media.- Preparing artwork for both digital and print.- Taking lead on projects from conception to completion in accordance with deadlines.- Working with creative agencies to come up with new idea’s and concepts to enhance the brand and stay wihtin creative guidelines. - Steering the research and development of ideas. Keeping up to date with both industry and current creative trends.

- Producing high quality, commercial and consistently beautiful images ensuring that they are exposed correctly and colour consistent.- Create digital assets and media using Adobe/CS Suite including Photo shop, Illustrator and In-Design.- Creating the finest visuals to suit both the brand and individual design of the product, using a mix of photography styles to deliver a range of images for multiple channels.- Artworking and typesetting to relevant technical specification, ensuring the high quality of digital artwork is ready for print. - Ensure that all products across all categories are shot and visually suitable for the company’s target market, along with managing the products visual portfolio.