Digital Creative Strategist and Operational Head for E-commerce White Label brand. Started Working with an online E-commerce venture back in 2020 and within the span of 4 years, We are emerging as a leading Tech accessories store doing 7 figures a month currently.This is Akbar, ive been into E-commerce domain since 4 years, Back in 2020 i worked in an Ecommerce store and took it to 7 figures monthly just outta my room. Since then ive been juggling many roles into E-commerce from shopify development to business development to creative output and Meta/tiktok Ads. However ive been able to Achieve 6+ Roas consistently for the brand due to my expertise over crafting engaging creatives which not only hook people but compel them to buy. I could have excel as a media buyer but i choose not to call myself a media buyer because Social Algorithms have changed, they no longer encourage the media buyer to handle the targeting and technical stuff. Socials Algo want people to take action on the basis of what they see and there where i play my role. I hold complete knowledge from the creatives to where the buyer clicks on checkout button so ican craft funnels more better.Apart From Meta/Tiktok i also hold extensive knowledge over organic marketing channels such as SEO and Email Marketing.My Roles:-i play as the connecting link between data and ad creative.-i am on the constant lookout for new formats, hooks, scripts, and angles, especially for video ads, ensuring our content is always one step ahead.-i collaborate with members of the marketing team, ensuring that our creative strategies are always pushing boundaries.-i own the project management of the entire ad creation process and help the team stay on track.Tools i have used:semrushahrefsgoogle trendsAd LibraryKlaviyoForeplayMotion: Ad metrics TrackingSlack: For team communicationLoom videos: To convey training and demonstrationsNotion: To document ideas and processesBBA (Majors Marketing) from Institute of Business Management in Process. Batch of 2024