Amanda K. Belue Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Provided comprehensive communications support, including social media strategy, audience and message development, digital communications strategy, and event coordination. Results: Created and launched a brand new social strategy and two new social media channels for the National Assessment for Education Progress (NAEP) program. Drafted plain language materials for the National Center for Education Statistics (NCES) and other clients, distilling educational, technical, and mathematical language to shape engaging narratives for diverse audiences.• Crafted and executed a new comprehensive social media strategy for the U.S. Department of Education’s NAEP program, which was built to respond to upcoming challenges and opportunities and included the recommendation to launch Instagram and LinkedIn channels with audience-specific content.• Developed social media content and oversaw community management for NAEP’s Facebook, Instagram, and YouTube accounts, creating a clear voice to reach targeted audiences; and • Collected and analyzed social media analytics and user feedback to understand trends and content effectiveness. • Supported the U.S. Department of Education’s Early Childhood Longitudinal Study (ECLS) by developing written content, including newsletters, fact sheets, and other communications materials to inform, encourage, and retain study participants. • Served on the communications team for the 2023 IES Math Summit, a 4-day virtual summit with over 150+ presenters, educators, and change-makers, creating internal communications, training documents, social media content, and outreach strategies, including paid advertising on Facebook and LinkedIn to reach attendance goals. • Project managed tasks and projects to ensure on-time and on-budget task completion, including managing client relationships through weekly status trackers and calls, budget check-ins, and other related communications, resulting in positive client experiences.

Washington, District Of Columbia, United States

• Support media relations campaigns that generate high-quality coverage including writing and pitching stories to national, international, and regional media, managing inbound requests/inquiries from reporters and editors, and coordinating on-site media at in-person events• Identify media targets and develop relationships with key media on behalf of the Milken Institute. • Produce reports (utilizing tools including Muck Rack/Cision) analyzing coverage, reach, and impact of media relations efforts.• Serve as a Media Relations/Communications Liaison with the Milken Center for Advancing the American Dream (MCAAD).

Washington, District Of Columbia, United States

Served as the voice of the Milken Center for Advancing the American Dream (MCAAD) and its leadership team. Responsible for content strategy, writing, and editing for a diverse set of communication platforms including newsletters, long-form articles, social media, and marketing materials.Results: Drafted successful collateral for multiple projects for membership, fundraising, and email strategy, crafting a clear voice for the development of MCAAD and increasing email open rates by 16%. • Responsible for content strategy, writing, and editing for a diverse set of communication platforms including newsletters, long-form articles, social media, and marketing materials to ensure accuracy and adherence to organizational style and standards.• Managed the creation of digital and print communications materials, ensuring a cohesive, engaging voice across all projects, platforms, and communications.• Provided editorial direction to external agencies, internal experts, and editors.

Columbia, South Carolina Area

Led museum staff in the development, implementation, and evaluation of the museum’s communications strategy, including improving visitors from the University, building visitation from the surrounding community and state, and promoting the diversity of the Museum’s collections. Results: Launched new digital communications initiatives, increased email open rates by 22%, and averaged a 3% engagement rate across all social media platforms. • Planned, designed, and executed digital and print marketing materials for exhibitions and 20+ on-site annual programs.• Primary author, editor, and scheduler for museum’s email, web, and social media presence. • Developed and launched the first online social media fundraising campaign as part of Midlands Gives, which raised nearly $10,000 in 18 hours. • Managed all visitor services logistics, including tours, training, and management of 5+ staff a semester, who serve as the museum’s visitor services and event staff. • Led the transition to digital events (due to COVID-19), including staff training and management for 4+ online programs per month since March 2020. • Facilitated successful events and press coverage to showcase the museum’s grant-based projects and collections initiatives, including local and regional tv, radio, and press coverage.

• Crafted multi-platform content which increased followers/sales for clients by quickly responding to current marketing trends.• Generated style and design guides for social media and web accounts to ensure brand consistency andreflected current goals.• Analyzed and evaluated the effectiveness of marketing strategies and techniques, reporting on KPIs to ensure goals and deadlines were met.

Greater Philadelphia Area

• Generated and maintained a large database of 40+ grant prospects whichstreamlined the fundraising process and provided insight into past applications.• Authored various grant materials including letters of intent.• Designed physical print collateral for the end-of-year giving campaign andcreated a reusable format to be used in upcoming publications.• Prepared monthly Salesforce audits and invoices for over 150 member organizations.

Greater Philadelphia Area

• Designed marketing pieces for the Fall Festival and end-of-year giving campaign including signage, social media content, and invitations.• Managed Fall Festival event tasks and resources including registration, parking, volunteers for 250+attendees, ensuring accessibility for all attendees.• Facilitated ongoing fundraising dialogues including mailings, grant writing and prospecting support, resulting in increased donations and pledged support.

Greater Philadelphia Area

• Developed organizational posting and content guidelines for the department’s social media platforms including Facebook, Instagram, and Flickr.• Increased followers on all channels, including an increase in tag usage by highlighting and creatingengaging content.• Photographed and coordinated live-streaming opportunities at events on and off-campus.

Greater Philadelphia Area

• Processed, rehoused, and cataloged the Theatre’s 100-year-old archives, creating thefirst comprehensive list of items• Drafted dynamic exhibition/display space proposals and developed print and multi-mediamaterials to better connect with visitors and highlight the Theatre’s unique place inPhiladelphia’s history.

Triangle, Virginia

• Conducted database maintenance and compiled trans-location records to track the preservation of historical property at three satellite museums and more than 50 Marine Corps installations.• Authored two collections reports submitted to the Collections Committee for acquisition.• Gained experience in KE Emu through DONHAMS.

Center For Engaged Learning

• Elected by peers to be one of two to lead a team of 8 student success leaders including scheduling, social media management, and team development.• Mentored over 30 students with various scholastic and personal needs. • Provided counseling for students in the development of career plans, goal setting, and other successful collegiate habits. • Successfully crafted social media marketing strategies for various programming needs for the mentoring program as well as the overall parent organization. • Directed various programming to engage the student body on campus, specifically for first generation college students and the importance of college literacy.

Washington D.C. Metro Area

• Cataloged and rehoused over 3,000 pieces of photographic material related to the National Cathedral in the Robert Lautman Collection.• Part of the installation team for three exhibitions “Play, Work, Build”, “Detroit is No Dry Bones” and“Detroit Disassembled” including graphics panel installation, art handling, packing and placement,condition assessments, and framing.

Washington D.C. Metro Area

• Digitized over 1,500 documents and photographic material as part of the Francis and Moses Asch Correspondence Collection.• Beta-tested new meta-data protocols to improve search capabilities across multiple databases and increase input speeds

Greenville Sc

• Researched, developed, and revitalized the "Night at the Museum" programs by mediating collaborative efforts between the Programming, Collections, and Development departments. • Strengthened community relations between the Museum and multiple youth programs by facilitating conversations concerning key changes within all institutions. • Managed community advertising and scheduling for 12+ museum events a month.

Columbia, South Carolina Area

• Authored, tracked, interpreted, and presented a formative survey that highlighted community needs and desires which was essential in the creation of the Friends of African American Art and Culture museum affiliate.• Assisted in the planning and execution of community events including the Richard Samuel Roberts exhibition, “Our Time, Our Place”, seen by over 1,800 third-grade students in Richland County One School District.• Collected, synthesized, and presented data from five separate committees during monthly board meetings.

Masters In Museum Communication

Activities and Societies: Secretary - UARTS Chinese Cultural ExchangeCompleted coursework in Marketing, Digital Media, Evaluation, Design.

History, American Studies

Activities and Societies: Columbia College Honors Program (Past Co-Chair, Alpha Lambda Delta (Past President), Omicron Delta Kappa, Phi.