Plan, manage, and execute all aspects of the annual marketing plan and calendar for a DTC global luxury brand that grows leads and nurtures existing users, delivering impressive results while keeping us under budget. Collaborate and report directly to the CEO, COO, and CMO to establish and review strategy, KPIs, overall marketing performance and ROI, budgets, and P&Ls. Cross-functional collaboration with leadership on the sales, customer relations, digital, and product teams to identify new marketing opportunities, launch new products and customer initiatives, and enhance the brand experience through key messaging and storytelling.Own full-stack marketing campaigns from content to SEO/SEM, email marketing, social media, PR, and events, including creative, development, testing, and iteration.Aggressive digital and engaging content marketing strategy across various formats, including articles, video, podcasts, webinars, infographics, and more, positioned the brand as the go-to resource in the field, with double-digit growth in organic and paid traffic each year (+15% in 2023). Consistent ROAS of +300% for SEM.Manage the entire top-and-middle-of-the-funnel lead generation and nurturing strategy, including email marketing and drip campaigns, resulting in double-digit revenue growth every year. +30% in MQLs and SQLs. Oversee social media strategy and execution across Instagram, TikTok, Facebook, Twitter(X), LinkedIn, WeChat, and emerging platforms to promote the IvyWise brand. Targeted organic and paid strategy increased revenue generated from social by 109%.Manage, scale, and mentor an entirely remote marketing team (5+ direct reports), including hiring and retaining top talent through compassionate, responsive, and effective leadership.Lead and manage relationships with dozens of outside vendors, including agencies for SEM/SEO, web development, PR consulting, content creation, and more.

Drive decisions on how the brand is positioned across marketing touchpoints to accelerate growth and ensure brand consistency across all platforms, including messaging, graphics, design, and more, to build brand trust and authority.Manage and optimize Salesforce and Hubspot data collection, workflows, reports, and dashboards.Served as the company's default Salesforce and Hubspot admin for 6+ years and led the rollout of Salesforce Lightning to the entire company.Develop, manage, and execute event calendar (webinars and live events/roadshows) to drive marketing in key markets. Increased revenue generated by events by 23%.Manage team to design/oversee pitch calendar for local and national press in alignment with the marketing calendar, plan, and brand messaging, generating 1B+ media impressions per year. Increased revenue generated by earned media by 103%. Lead development of insight-driven creative with both internal creative team and external agency partners.

Continued previous duties with the addition of direct reports. Manage and optimize Salesforce and Hubspot data collection, workflows, reports, and dashboards.Served as the company's default Salesforce and Hubspot admin for 6+ years and led the rollout of Salesforce Lightning to the entire company.

Developed and implemented a refreshed marketing strategy heavily focused on content marketing and content creation. Managed website content, including all page content and updates, informational articles, SEO optimization, lead generation tools, and more. Increased site traffic by 469% in the first year. Coordinated and executed all marketing events, including content creation, logistics, and vendor management.Company admin for Hubspot and Salesforce. Successfully implemented Salesforce Lightning and trained entire company on how to use the new org. Coordinated new website launch in 2016 from start to finish. Community manager for the company's social media accounts, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Designed and distributed all print and digital marketing materials, including marketing emails. Managed all public relations communications, including all interview requests for print, online, and TV media opportunities.

Created marketing, social, and GTM strategies for various clients, working with internal and external vendors to develop product messaging, copy, and packaging. Secured national, regional, and local media placements for various lifestyle brands.Wrote and distributed press releases, pitches, and media alerts. Maintained client websites and social media accounts, including blogs and contributing pieces for various outlets.

Other positions included copy editor, designer, and photographer.Researched, wrote, and copy edited articles for the website and print editions of the publication. This included local news coverage and human interest pieces. Designed and created multimedia and graphic elements for the web and print, including audio elements, photo slideshows, and interactive graphics. Updated and maintained the publication's social networking sites, including Facebook and Twitter.

Researched and wrote political and campaign industry related articles for the monthly publication and website. Wrote daily blog posts.Proofread and copy edited pages for print. Interacted with political industry leaders in the Washington, D.C. area.Coordinated interviews and meetings along with other administrative and clerical tasks.

Wrote, researched, and copy edited articles for the daily newsletter, website, and biweekly printed publication. This included analyzing business reports, press releases, and earnings reports to identify trends and news stories. Helped lead the annual Vacation SC special publication by identifying and reporting on exciting and new travel and recreation spots in South Carolina. Interacted with business leaders and government officials in the area.Researched business and industry statistics and figures for additional content in the printed publication.Coordinated interviews and meetings along with other administrative tasks.

Edited grammatical, style, and/or content errors in the university’s student-produced daily newspaper.Wrote headlines, decks, and photo captions.