Ashley Delance-Keeley Email & Phone Number

Jacksonville, Florida Area

Responsible for responding to new business inquiries and business development outreach. This includes both the development of formal RFP responses and other presentations that highlight Shepherd’s capabilities and specialties. I also create social posts for the company and assist with copywriting, copyediting, and proofreading, as needed.

Jacksonville, Florida

I was responsible for managing, developing, and coordinating content for Community First's overall online presence, which contributed to the sales and growth of the organization. This included creating content for, maintaining, and managing Community First's website. I implemented social media strategies to develop brand awareness, practiced reputation management strategies, generated inbound traffic, cultivated leads, and engaged the community. I proactively investigated and implemented new digital marketing tools, features, and programs to enhance overall online presence and offerings. I worked with others to create and execute content strategy.Major duties and responsibilities included: creating, managing, and reporting on the deployment of marketing content and campaigns in various digital channels; creating and delivering integrated marketing programs and strategies to increase usage of electronic products and services; partnering with Product Planners to use eCommerce tools as a channel to market their products and services; worked with digital marketing agencies to provide and direct overall web content and SEO strategy for the organization; and managed social media campaigns and day-to-day activities.

Jacksonville, Florida

As the Business Development Specialist, I served as the leader of the traditional marketing department at Harden. Working with the Chief Business Development Officer, I managed our marketing plan, developed and supported business development systems, assured the quality of external communications, and managed corporate marketing activities. This position required me to maintain a dynamic plan that established the Harden brand (internally and externally), and enhanced our Account Directors' ability to grow the firm’s revenue by creating more and better opportunities. During my tenure, I finalized and launched Harden's redesigned website, developed and built consensus on the corporate marketing plan, became a CRM power user, developed protocols and quality control metrics to maximize the value of our client/prospect relationships, wrote and branded internal and external communications, built and delivered prospect campaigns, webinars, and seminars, and facilitated our business development meetings and annual planning.

Jacksonville, Florida Area

As part of the Customer Experience Management team, I was tasked with listening to clients and driving change throughout the organization in order to improve client satisfaction with Beeline's products and services offerings, including customer-focused marketing content and opportunities for client advocacy. I worked collaboratively with client-facing teams at Beeline, including client services, account management, sales, and marketing on a variety of initiatives in support of the team vision to "develop customers and brand advocates for life."For the Customer Experience team, I was considered the subject matter expert for all the tools, processes, and programs necessary for its success, including the Beeline Community, Voice of the Customer, Customer Experience Steering Committee, Win/Loss, Beeline Advisory Council, and Advocacy Program. For the marketing department, I was responsible for copyediting all of the marketing and sales collateral for brand voice, SEO optimization, grammar, and punctuation. I was also responsible for maintaining the department's content library, publishing assets, maintaining the Beeline blog, as well as managing all of Beeline's social media channels.Expertise in tools includes TruVoice, JIRA, WordPress, Contently, SpringCM, SalesForce, Hootsuite, and more.

Jacksonville, Florida

I was responsible for researching, organizing, and summarizing information, then transforming it into compelling stories for various marketing assets, including sales support materials, whitepapers, brochures/data sheets, presentations, website content, press releases, blog posts, case studies, and other special purpose content.I did this by researching competitor and industry marketing campaigns to stay current on industry positioning; worked closely with product management and sales to maintain accurate information on products and features; researched, read, analyzed, and synthesized information about Beeline’s target audiences to determine buyer concerns, needs, and behaviors; performed copywriting and worked with designers on creative concepts for web ads, touts, and headlines; edited collateral and website content; ensured copy on our company website was fresh and current; and worked with digital experts to maximize the use of keywords to increase and improve SEO rankings.

Jacksonville, Florida

Developed/wrote content for both online and offline purposes, including articles, product descriptions, promotional/marketing copy, presentations, e-newsletters, blogs, social media posts, video scripts, and database content. Edited and refreshed content for a network of education-based websites to improve Search Engine Optimization (SEO), enhance brand/product awareness, increase website traffic, and maximize revenue. Utilized data reporting, including Google Analytics, when providing metrics for content and communication efforts and recommending ideas for new content/marketing strategies. Utilized Customer Relationship Marketing (CRM) software to streamline communication efforts. Assisted and represented the company as an exhibitor at annual educational conferences, including the National Association for College Admission Counseling (NACAC).

Jacksonville, Florida

Served in an account management role in all aspects to service and support the company's partners/clients, customers, and website visitors to communicate brand/product missions, goals, and values. Interfaced with website users and worked closely with developers and product managers for troubleshooting and debugging product issues reported by customers and clients. Communicated with stakeholders regarding ideas for product enhancement. Assisted and represented the company as an exhibitor at annual educational conferences, including the National Association for College Admission Counseling (NACAC).

Ponte Vedra, Florida

Courses taught include English 1, English 1 Honors, English 2 Honors, Journalism, and Mass Media courses. Served as a Cohort Academy Teacher; involved in both the Communications and Engineering academies. Completed summer externship program to create cross-curricular, student projects. Regularly attended Academy Advisory Board Meetings. Newspaper Adviser ("The Vertical") for two school years (2010-2011, 2011-2012). Literary and Art Magazine Adviser ("Happenstance") for three school years (2009-2010, 2010-2011, 2011-2012) and responsible for related after-school club activities. Received Clinical Educator Training (CET) to mentor a student intern. Mentored two practicum students from Flagler College, 2010-2011 school year. Nominated for Teacher of the Year, 2010-2011, Nominated for Rookie Teacher of the Year, 2009-2010.

Jacksonville, Florida

Courses taught include English 3, English 2, English 2 Honors, Journalism, and Mass Media courses. Received both satisfactory and high performing evaluations by the principal. Yearbook Adviser ("The Odyssey") and Newspaper Adviser ("The Commander’s Log") for 2008-2009 school year.

Franklin, North Carolina

Sold display advertisements for the company’s newspaper (both print and online versions of publication). Required a strong understanding of print media, copy editing, graphic design, and press/production specs. Required daily customer service, including walk-ins, scheduled appointments, and sales calls.

Jacksonville, Florida

Supported Supervisors & Sr. Account Executives with implementing direct mail marketing campaigns and for all administrative functions as needed. Oversaw daily proofing of laser text copy and art. Handled one of the unit’s top three clients: a high-profile account. Managed several independent projects and became key liaison between departments.

Orange Park, Fl

Maintained data for the company's online database and website and assisted VP of Operations with administrative functions. Created, edited, and organized marketing material and web content. Traveled to promotional events and interacted with potential customers.

Master Of Business Administration (Mba), Business Administration And Management, General, Graduate

Bachelor Of Arts (B.A.), English And Communications, Undergraduate

Activities and Societies: Active in Honors Program, 2001-2005; Graduated with University Honors; Honors Program activities included.

High School Diploma, 11Th-12Th Grade

Activities and Societies: President, National Honor Society, Honors Program

9Th-10Th Grade