Alex Devine Email & Phone Number

• Manages central team of 11 specialists across the country to fulfill on digital ad campaigns for portfolio of 67 local broadcast TV stations• Fulfills campaign onboarding, creative implementation, KPI optimization and campaign success • Develops reporting dashboards and report templates for all 67 stations• Assists with product rollouts in both implementation and sales positioning for new digital ad products• Answers and own all digital product systems we work with for multi-channel digital strategies/campaigns

Denver, Colorado, United States

*Maintains relationship and optimizes campaigns for two of our three white glove accounts*Lead Sales/Lead Conversion Attribution and Brand Lift Studies - analyze data from each campaign, build reports, answer client questions, and provide recommendations on future campaigns*Strategize marketing plans for our digital clients*Pull avails and submit quotes to be approved for the campaigns we run*Launch and traffic creative spots and display ads for our digital campaigns*Monitor and optimize campaigns while they run to improve delivery and overall results*Create front end metric and attribution reporting recaps monthly*Lead client reporting calls to walkthrough results and answer questions*Utilize Google Analytics to analyze our metrics vs what the client is seeing in their backend*Lead Co-Op process for eligible clients*Liaise with client to answer questions and provide wanted/needed information and resources

Denver, Colorado, United States

*Strategize marketing plans for our digital clients*Pull avails and submit quotes to be approved for the campaigns we run*Launch and traffic creative spots and display ads for our digital campaigns*Monitor and optimize campaigns while they run to improve delivery and overall results*Create front end metric and attribution reporting recaps monthly*Lead client reporting calls to walkthrough results and answer questions*Utilize Google Analytics to analyze our metrics vs what the client is seeing in their backend*Lead Co-Op process for eligibile clients*Liaise with client to answer questions and provide wanted/needed information and resources

Dallas, Texas, United States

*Inputted orders for Local and National clients*Provided makegood offers for Local and National clients*Organized and ensured delivery of largest digital client within TEGNA at the time with over 50+ locations across the United States*Lead Political team to keep track of all political orders that came in, payment on all these orders, and makegoods to get that political money back in*Submitted digital orders to be built, liaise between the digital team, account executive, and the client*Pulled monthly and weekly posts and logs for broadcast when the client needed them

Dallas, Texas, United States

*Assists both local and national sales teams with administrative tasks*Assembles makegood offers to maintain revenue*Pulls posts, logs, rating reports, invoices. Inputs orders, creates advertisers, and invoice corrections*Fill in for National Account Manager, maintaining accounts for four national offices (makegoods, maintenance, revisions)*Part of political team in record year. Kept up with payments, sent makegoods, and uploaded documents to FCC site

Houston, Texas

*Pull reports for Account Executives daily to optimize workflow*Input orders and makegoods through WideOrbit Traffic and WideOrbit Connect*Obtain marketing research and analytics through WideOrbit Media Sales, PrimeLingo, Nielsen, and Kantar*Create variance report, projection reports, and Budget reports to assist business decisions*Training in progress to become Account Executive

Houston, Texas

• Undertook project to improve campaign assets delivered to sales reps at the beginning of each campaign to utilize to better engage the customer• Spoke with 50 sales reps worldwide to find similar issues across the different global offices through interviews and surveys* Compiled and analyzed issues to create recommendations• Created recommendations for improved development of future assets

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Program for Excellence in Selling, Ignite Leadership Program, Metropolitan Volunteer Program

Bachelor Of Business Administration - Bba, Management