Lead Digital Marketing at Australian Technical & Management College (ATMC)| New Delhi Level – 1• Planning digital campaigns from the initial stages through to final delivery• Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.• Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform, and motivate.• Planning, executing, measuring, and optimizing marketing campaigns across Social Media, SEM, Facebook Ads and SEO• Develop and manage digital marketing campaigns.• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)• Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site.• Presenting thoughts on creative outputs/ strategies and thereafter discussing the same with the internal team• Video marketing• Content writing• Oversee a social media strategy• Write and optimise content for the website and social networking accounts such as Facebook, Twitter, G+, and Instagram• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion• Fix any errors or bugs in online content• Preparing reports on organic leads and follow-up with team heads• Track and analyses website traffic flow and provide regular internal reports• Continually work on the Search Engine Optimization of the website(s)• Edit and post videos, podcasts, and audio content to online sites• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness• Social media post• Blog posting

Digital Marketing Executive at Script Technology | Noida• Develop and manage digital marketing campaigns.• Oversee a social media strategy.• Manage and maintain the organization’s website(s)• Write and optimize content for the website and social networking accounts.• Track and analyze website traffic flow and provide regular internal reports.• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.• Continually work on the Search Engine Optimization of the website(s)• Edit and post videos, podcasts, and audio content to online sites.• Create online banner adverts and oversee pay per click (PPC) ad management.• Identify new trends in digital marketing, and evaluate new technologies.• Test current products and identifying deficiencies.• Plan, create and manage the overall Quality Planning strategy• Collaborate with the Product Development team to ensure consistent project execution.• Oversee continuous improvement projects.• Identify key KPIs for product quality• Prepare and present reports and metrics to Senior ManagementProjects:• Study Smart- (www.studysmart.co.in/) - SMO, Paid Campaign, Mailer, PPC• Pahle India (www.pahleindia.org) – SMO, Paid, Mailer• Audi Delhi South – (www.audidelhisouth.in) - SMO, Paid, Mailer• Indicus Foundation(www.indicus.org) - SMO, Paid, Mailer• Vetra Furniture (www.vetrafurniture.com) - SMO, Paid, Mailer• VRRT (www.vrrt.com) - SMO, Paid, Mailer• ASC360- (www.asc360.com) - SMO, Paid, Mailer• The SARCist (www.thesarcist.org) - SMO, Paid, Mailer• 1to1 Fitness(1to1fitness.in) - SMO, Paid, Mailer• D.D. International (www. Ddi.in) - SMO, Paid, Mailer

Digital Marketing Intern at Rannlab Technology Pvt. Ltd. | Greater Noida• Responded to email and social media messages according to prescribed policies.• Coordinated with vendors to develop support materials for campaigns.• Stayed updated with latest marketing concepts and techniques.• Provided administrative support to senior staff including creating proposals and organizing documentation.• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.• Performed market analysis and researched latest trends.• Designed and presented social media campaign ideas.• Assisted with daily administrative duties.