Senior marketing executive who has created brand love and growth for some of the world’s most iconic brands. A dynamic and action-biased builder of high-performance teams who drives cross-functional collaboration in the development of consumer focused, data-driven marketing strategies. Reach me at: akedwards4@gmail.comKey Skills:Marketing StrategyBrand StrategyConsumer InsightsOrganizational TransformationDigital TransformationeCommerceDirect-to-ConsumerOmnichannelFull Funnel Content Creation and ManagementCorporate CommunicationsSustainabilityTeam LeadershipCross Functional PartnershipNotable Achievements:🔹Collaborated with McKinsey & Co. on organizational transformation at i-HEALTH, resulting in optimized processes and a foundation for long-term growth.🔹Established and maintained brand identity across all touch points, driving double-digit increases in awareness, purchase intent, and brand sentiment scores.🔹Built internal creative and consumer insights agency generating over $12MM in marketing ROI.🔹Forged strategic partnerships with agencies to leverage best practices, maximizing digital marketing impact.🔹Led digital marketing initiatives at BIC, achieving over $2MM in efficiencies and enhancing competitiveness.🔹 Advised major global brands on digital and eCommerce strategy at Publicis Groupe, achieving highest margins within the agency.🔹Spearheaded transformative product launches and business development initiatives at Colgate-Palmolive, driving significant revenue growth.