Autovista GroupLed marketing design for Autovista Group, directing agencies and internal teams.Evolved the digital identity across all marketing, internal communications and events.Created campaigns that achieved record engagement and response rates and a 20% increase in customer acquisition.Keytree (Technology Consultancy -Tech Track 100)Became design lead for all Keytree’s new business pitch wins to create new products and overhaul legacy systems.Re-imagined Burberry’s in-store experience including an app for retail staff, a digital changing room and in-store scarf personalisation tool. These ‘proof of concepts’ helped form Keytree’s Clienteling Solutions offering for retail businesses, enhancing customer engagement and driving sales.Created portal and app designs for BP to maximise efficiency of its staff across the business.Designed winning pitch designs for Brakes which led to being commissioned to redesign and improve performance of their iSupply portal and technology.Designed a ‘proof of concept’ that convinced Heineken to invest in an SAP Cloud Platform.ITV Art DirectorWorked with the CX team, evolving the ITV brand vision ‘ITV with you’ developing new brand guidelines and videos to create an audience-centric product vision across channels.Led the team of designers and editors to create flagship web experiences for ‘I'm a Celebrity...’ and ‘Dancing on Ice’ shows, bringing the new ITV brand vision to life.In a single year we doubled ITV’s digital content consumption.BRITISH GAS Digital DesignerFollowing an agile methodology, we developed a new consumer-centric design system. Research groups validated our areas of achievement including easier billing and meter reading, adoption of smart energy usage at home, optimising electric car usage and uptake of repair services and products.Simudyne (AI Start-up - Fintech 50, 2019)Created Simudyne’s company branding from scratch including visual articulation of their products.

Worked with the CX team, evolving the ITV brand vision ‘ITV with you’ developing new brand guidelines and videos to create an audience-centric product vision across channels.Led the team of designers and editors to create flagship web experiences for ‘I'm a Celebrity...’ and ‘Dancing on Ice’ shows, bringing the new ITV brand vision to life.In a single year we doubled ITV’s digital content consumption.

Led a 7 strong design team through the introduction of the controversial pay-wall with a sole focus on creating the best in class subscriber digital experience. Worked with UX teams and journalists to phase-in optimised journeys and explore exclusive social content formats and ways in which users could comment and share. Redesigned their product to create a single brand across all touchpoints.Throughout my tenure, The Times’ subscription base grew from 150 to 500K with digital subscriptions outnumbering print for the first time in history.

Was fully responsible for the creative team’s output across a portfolio of client engagements.Worked with Legal & General to design a full digital rebrand. Our design led to gains in their NPS score around brand perception and trust and we were appointed as design AOR across all Legal & General groups. Through a series of interactive UI enhancements, online insurance completion rates also increased by 18% yoy.Created impactful marketing campaigns for Europcar; our redesigned email campaigns led to a three fold increase in engagement rates.Led a series of successful workshops and design explorations for British Gas where they were looking to improve customer uptake of their products and services.

Spearheaded transformation of British American Tobacco’s digital offering, evolving their brand and user-experience to increase emphasis on transparency and corporate responsibility. Created digital marketing campaigns for HSBC to inspire consumer trust and sales.  Ran the National Trust website redesign communicating their care and protection of our heritage and countryside and to promote membership and support.

Built the design team from scratch and mentored the team to produce their best work. Created engaging and fun eLearning for BBC Bitesize.Worked in-house at PwC to create their e-learning training programme.Over a five year period we became one of the most awarded digital agencies in London.

Worked in-house at PwC to create their e-learning training programme.