Amy Kelly Samuel Email & Phone Number

United Kingdom

London, England, United Kingdom

Responsible for shaping the emerging technology agenda to drive business growth, customer engagement, and value across the UK/EMEA, America, Asia & Africa. Skills: AI, Emerging Technology, SaaS, CPaaS, Blockchain, NFT, Marketing Strategy, Communications, Branding

United Kingdom

Responsible for leading and delivering global communications plans for DEWAR'S whiskey and embedding the brand in culture across digital, social, experiential, PR and innovation. *Lead global communications and connections strategies across paid, earned, owned and shared to drive brand visibility, desire and overall recruitment into the whisky category.*Develop digital / social content strategies that helps drive greater cultural cache and deeper connections and inspires conversations beyond the category.*Lead the development and execution of global advertising campaigns including photography shoots, talent selection, styling, video, and overall lifestyle approach that delivers cut through.*Strong focus on digital acceleration, digital commerce, 1PD, and overall ensuring clear and seamless digital experiences and re-engagement with consumer at the heart.

London, England Metropolitan Area

Responsible for leading the development of global communications strategy with CMO including video, digital, social, search, PR, strategic partnerships and experiential to drive incremental volume and incidence in existing /new markets in less than 12 weeks.*Developed insightful plant-based category vision and audience-first strategy across consumer behavior, consumption trends, digital habits and key e-commerce and retail channels.*Defined the challenger brand positioning against the leading competitors resulting in 6 new unique points of differentiation across international markets

New York, New York

Responsible for innovating Coca-Cola's strategic marketing process, accelerating growth for high growth brands within the Water, Tea, Coffee & Juices Emerging portfolio via nimble, imaginative and effective media strategies. Architect the strategic development and execution across owned, earned, shared & paid media channels for brands such as Honest Tea, FUZE, ZICO, Odwalla, etc. *Develop, plan and execute extensive multi-million dollar national media strategies across paid, earned and owned media channels including traditional, digital, search, programmatic, social, experiential, OOH, PR, etc.*Manage and efficiently negotiate large scale million dollar media partnerships across online and offline channels including branded content and influencer programs *Drive digital innovation strategy and tactical execution across all brands, including identifying and sourcing new test and learn opportunities and identifying new spaces and places for brands to reach new audiences*Negotiate value added marketing programs and identify new areas of opportunity*Lead and manage vendors, partners, and agencies to drive new innovation, maximize efficiencies, and deliver best-in-class experience

Greater New York City Area

Responsible for managing digital solutions in retail environments that are highly informed by shopper marketing, technology delivery and physical experience at the point of engagement. *Created innovative retail technology experiences, proposals, strategy, and advisory support that translated into $1.1M incremental revenue for the agency within 8 months.*Managed digital agenda for beauty brand including strategy and executing interactive digital technology, social and content strategy. *Increased foot traffic into retail stores by 20%+ for shoe brand by managing and deploying Store of the Future plan utilizing digital, mobile, content, beacon technology and virtual reality.*Achieved 35% savings in digital technology costs for beauty brand seeking to launch large-scale global rollout.*Educated clients on the role of digital in retail and how content should be brought to life in a way that is contextuallyrelevant to consumer behavior.Key functions: Client management, content curation/strategy, digital design, technology strategy, brand platforms, omni-channel communication, retail marketing, human behavior/insight, mobile marketing, UX/UI, project leadership, ROI analysis & proposal development. Client categories: Beauty/Cosmetics, Fashion, Kids/Baby, Food & Beverage, Luxury

Greater New York City Area

London, United Kingdom

•Managed UK marketing plans across via omnichannel platforms in line with overall business objectives to drive visibility and awareness •Managed global website redesign including content management, design, SEO, testing and updates•Developed and managed 360 degree Kinetic Academy promotion strategy to increase usage of strategic tools; drove adoption by 77% •Researched and analyzed marketing data, insights and retail/digital trends; created effective and compelling quarterly presentations for global offices •Designed and managed weekly and bi-weekly newsletter strategies for Trading, Experiential/Digital and Innovation teams to increase visibility and education; included data-analysis and recommendation•Created and managed content strategies and analysis for digital media properties; company website, Twitter, FB, and Yammer •Drove new branding identities across data consultancy, innovations, digital and mobile divisions; managed strong relationships with creative and design agencies to formulate content, concepts, web design, publications, logos •Managed client database and on-going CRM•Led focus groups/brainstorms for new innovations division including idea generation, organization, story boarding and communication •Developed creative ideas for marketing collateral and oversaw production/distribution•Conducted competitive research/trends analysis for agency and clients •Wrote case studies/ awards entries and share best practices; managed internal awards program from implementation to execution•Partnered with Senior Planning, Investment, Client Service and Insight heads on special projects, RFP's, RFI's and new business development •Managed UK marketing budget

New York

•Managed global corporate re-branding for Kinetic NA across six offices; liaised with creative design agencies/global marketing to ensure consistent communication of brand and corporate identity •Established and maintained US social media presence via Twitter, Facebook, Google + and Linked In in line with global brand strategy; included analysis and testing •Managed PR/ Corporate & Internal Communications Strategy with Director of R&M •Managed production and communication strategy of Viewpoint and Moving World publications to drive differentiation and revenue in the US•Developed, managed and implemented CRM Database of all current vendors/clients/agencies•Designed and maintained internal intranet website (Kinetic Community) to increase knowledge sharing; provided data-driven recommendations to drive better user experience •Liaised with 20+ internal account teams / specialty groups to create marketplace/trends information, developed and updated entire collection of 200+case studies including writing, layout and dissemination •Developed internal Kinetic Colors Awards program to recognize works of excellence for NA•Supported new business pitches/ RFI/RFP process and liaised with GroupM for new business requests •Provided weekly ongoing social media/website analysis and interpretation•Managed NA marketing budget

Oxford Digital Marketing Disruptive Strategy

Masters Of Science, Integrated Marketing

Activities and Societies: VP Inbound Marketing Clinic

Certificate In User Design Experience, Ux, A

User experience (UX) combines technology with visual design. In-depth knowledge of: *Screen experience *User and business goals.

Bachelor Of Science, Psychology