Allison K. Email & Phone Number

New York, NY, US

New York, NY, US

San Francisco, CA, US

• I am responsible for:
• Lead Funnel Analysis by conducting comprehensive analysis of lead funnel and channel data flows, setting performance benchmarks, and proposing budget adjustments based on CAC/ROAS metrics.
• Lead Flow Management by oversee and ensuring accuracy in lead routing and reporting, addressing gaps with engineering and RevOps teams, and maintaining seamless lead flow.
• Campaign Analytics: building and troubleshooting campaign data flows, managing audience segmentation, overseeing form flows, and performing detailed post-campaign analysis.
• Maintaining marketing data Integrity through enhanced data segmentation and enrichment processes, managing audience syncs across platforms, and ensuring data consistency and accuracy.
• Integrating and manage third-party platforms, measuring pipeline impact, and optimizing paid campaign budget allocation for enhanced performance.

San Francisco, CA, US

• Campaign Execution: Assisted in paid media and SEO tactics, managed campaigns, created content, and generated detailed reports.
• Market/Keyword Research: Conducted research to guide the expansion of acquisition channels and identified new opportunities.
• Testing Optimization: Collaborated with the Growth team to optimize the testing roadmap and experimented with new platforms.
• Performance Reporting: Reported on KPIs such as spend, conversion volume, LTV, and CAC to inform strategic decisions.
• Continuous Experimentation: Drove experimentation with ad copy, landing pages, CTAs, and other elements to enhance channel performance.
• Cross-Functional Collaboration: Partnered with product, marketing, sales, and partnerships teams to advance the product-led growth strategy.Experience Highlights

• Consult cofounders on growth strategies to improve brand awareness, user acquisition, and retention
• Identify and optimize language-market fit and product-channel fit through lean, scientifically sound experiments

Ottawa, Ontario, CA

Long Island City, NY, US

Long Island City, NY, US

• Developed multi-channel marketing campaigns, both organic and paid, that resulted in record-breakingdonations and attendance numbers for two major fundraisers
• Managed $10,000 per month Google for Nonprofits ad spend and associated Google Analytics, resulting inlowered bounce rates, increased session times and pages per session, plus a year-over-year increase in online.
• Worked with the WTA, an international sports governing body, on media and communications for the NYJTL Bronx Open, increasing our email list by 10%, social followers by 20%, and achieving brand awareness for our.
• Developed creative assets for social media marketing and advertising campaigns and analyzed results through Google Analytics by UTM parameters to adjust bidding and content strategy
• Conducted research and build keyword lists for Google Ads account, write branded and non-branded ads, and analyze search advertising outcomes to refine campaigns and foster growth
• Cultivated connections with industry leaders in order to instill a reputation as a thought leader in youth sports and education

Brooklyn, NY, US

-Conducted in-depth keyword research on hospitality-oriented marketing websites and wrote the first draft of copy for TWM’s new venture -Through organic SEO tactics, I achieved the first position on Google-Created Reach and Like campaigns for our hotel clients, increasing followers by over 1,000 across three accounts

-Wrote and optimized press releases, blog posts that made it to the third position on Google, and product descriptions which made it to the first page on Google Shopping-Utilized white hat tactics to culminate backlinks-Through the use of Help A Reporter Out, I accomplished having the company writte about in Thumbtack and CEO Blognation

Chicago, Illinois, US

Researched food service industry trends, behind-the-scenes events, and restaurant openings.Wrote and edited articles based on research results.Attended industry events and conducted field research.

My duties included:Event planning for Evil Kitty for Chicago Fashion Incubator's 2011 Trunk Show at the 900 Shops on Michigan Avenue.Developing and promoting sales on items to boost profits.Writing email blasts and newsletters powered by Mad Mimi.

Immersive Bootcamp, Data Science

Bachelor'S Degree, Communications

General Studies