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GET Protocol leverages the power of blockchain technology to reshape ticket management with its innovative Ticketing as a Service software.💰 Increased event attendance by 25% and NFT ticket sales by 30% for clients by designing immersive Web3 experiences leveraging blockchain-enabled engagement features and gamification elements.⬆️ Oversaw A/B testing for all campaigns, implementing findings to improve CTRs and conversion rates by an average of 13%.📈 Drove 30% increase in lead conversion rate through a comprehensive overhaul of the marketing funnel and paid ad strategy. Optimized landing pages for 10% higher engagement.

Chargeback Gurus provides end-to-end transaction dispute management services to leading brands around the world to help recover revenue lost to chargebacks.💰 Maximized ROI by securing 10 new strategic partnerships, leveraging events and thought leadership, resulting in a 20% increase in lead generation and $1.5M in new business within the first 8 months. 📈 Created content marketing strategy focused on SEO that grew organic traffic by 30% year-over-year. ⬆️ Drove 30% increase in lead conversion rate through a comprehensive overhaul of the marketing funnel and paid ad strategy. Optimized landing pages for 10% higher engagement. ✅ Mentored and coached a team of marketing specialists. Implemented knowledge sharing program which improved campaign performance by 11% YOY.⭐ Pioneered the inaugural Client Advisory Board, convening top-tier clients to garner insights that strengthened retention and accelerated new business growth. Also co-developed the premier chargeback industry whitepaper in conjunction with Juniper Research, establishing Chargeback Gurus as thought leaders in dispute management.

Rapidly elevated from Events and Campaign Specialist at NuData Security into the high-impact role of Events and Field Marketing Lead for Mastercard's Cyber & Intelligence division, as part of the company's Demand Gen Center of Excellence.⭐ Drove $11M in new business for Mastercard through strategic planning and flawless execution of 30+ high-impact cybersecurity events and sponsorships. Optimized marketing programs and budget allocation based on data-driven KPIs to maximize event ROI and showcase targeted product capabilities for each audience.✅ Spearheaded integrated B2B campaigns for Mastercard's fraud solutions targeting SMBs, driving a 37% decrease in CPL and 22% increase in MQLs YoY. Unlocked this significant performance improvement through relentless multi-channel optimization across SEO, PPC, A/B landing page testing, and third-party advertising.

Creating immersive event experiences that engage audiences and boost brand presence for global brands.🥇 Catapulted YouTube Music's launch in Canada with experiential YouTube Music Festival, driving 5000+ app downloads and strong user adoption.💯 Executed Google Technology meet in Vancouver for 1500 Google partners.🚀 Event management for ETHGlobal Waterloo enabled 1500 skilled web3 developers, designers, and product builders to advance the Ethereum ecosystem.🎯 Planned and Executed a Netflix launch event for Chilling Adventures of Sabrina that drove viewership to 11.8 times the demand of the average TV series in Canada.⭐ Hosted events for CxO Networking with Telus, Citrix, and Nutanix that fostered stronger executive relationships and directly contributed to closing over $500k in new business deals.🔥 Led event planning and execution for Huawei's CES sponsorship in Las Vegas resulting in 2500 booth visits in 2 days.🥇 Orchestrated high-impact guerrilla marketing campaigns for major brands including Hasbro, Toys R Us, Lindt, and Public Mobile to drive awareness and engagement for new product launches.🎯 Drove 20% growth in leads by organizing a risk summit in Sao Paolo for 1000 Risk professionals.

India's 7th largest real estate developer with residential and commercial projects extending across major cities in South India.💰 Drove $30M in sales revenue as zonal marketing head by optimizing digital and traditional marketing campaigns. Managed and optimized ad budgets exceeding $300K annually, lowering CPCs by 15% and increasing clickthrough rates by 20%. This optimized ad spend efficiency generated an additional $1.5M in sales year-over-year.

Worked with the VP of Product Marketing and led a small 3 member team to overhaul Ilantus' digital marketing efforts in the IAM space.

Managed the content & digital strategy for all of Randstad's digital assets.

Joined at the launch of the Randstad brand in India. Worked across a variety of roles ranging from market research, PR and internal communications to digital marketing, content creation and event management.

🚀 Drove breakthrough growth for a flagship dairy product by spearheading intensive market research and consumer testing to uncover the optimal value proposition. Synthesized insights from interviews, hypothesis testing, and analytical data to pinpoint the messaging that catalyzed a sales increase of 17% year-over-year.