The human brain is a crazy place, and there are two things that fascinate me most about Product and Business Growth. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you're optimizing for something that is both rational and irrational.I apply the same thinking in Business strategy and Development that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.- I put the customer at the center of all that I do.- I excel at the execution of big ideas with given constraints.- My gut instinct is good but I seek data for my decisions.I love to dig into consumer problems and solve them with modern technology. I create, scale and optimize business portfolios that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings.