Conversion-focused marketing consultant for entrepreneurs, B2B businesses and forward-thinking brands. Strategized and wrote everything from full websites, tiny ads, and snappy landing pages to deep long-form content and innovative thought leadership. - Consulted on content strategy and wrote traffic-driving content, emails, and case studies for tech companies like Copy.ai, Circle, Float Financial, Attentive, Airplane.io, and lemlist, among others.-Wrote three winning CMA award applications for a financial startup in the venture arm of one of Canada’s big five banks.- Created brand messaging guidelines to position an innovative web3 startup for expansion and growth. - Wrote targeted web and product copy for an emerging cannabis brand, resulting in a 10% increase in course sales.