• Conducted stakeholder interviews to understand and align business goals with client needs.• Conducted UX audit of company website and identified 16 improvement opportunities for client onboarding.• Enhanced website content for inclusivity and optimized for better outreach and client onboarding.• Redesigning company website according to WCAG 2.0 guidelines to improve accessibility.

• Designed 6 user-centric web features to enhance public access to information and submit feedback on state legislation.• Built scalable design systems for consistent UI, reducing development time by 30%.• Designed advanced search and filters, increasing content discovery efficiency by 45%, indicated by time on task.• Enhanced website Information Architecture (IA) using card sorting, reducing time-to-find information by 35%.• Boosted task success rate for bill discovery and testimony submission by 40% with new IA, confirmed via tree testing.• Led user interviews to identify attitudes, needs and pain points, refining features and boosting engagement by 2.8%.

• Analyzed quantitative data for more than 150 users to validate qualitative insights and identify user behavior.• Improved new user onboarding process, which reduced bounce rate by 12%.• Enhanced website iteratively from low fidelity to high fidelity, leading to 48% increase in daily active users.• Communicated design rationale to stakeholders using personas, user journeys, wireframes, and prototypes.

• Solely led the UX Design and Research of SaaS Driving Safety App, from beginning until final product launch.• Spearheaded user research, competitor analysis, wireframes, visual and interaction design.• Utilized responsive design to guarantee cross-platform compatibility for Driving Safety mobile application.• Reduced 70% safety incidents for one MNC client and most clientele experienced 20% drop in vehicle related costs.• Ensured user privacy with Business mode ON/OFF feature, collecting data only during business hours.• Decreased time to market for new features by 22% through effective cross functional team collaborations.

• Oversaw 120 vehicle fleet operations, enhancing customer experience and annual recurring revenue (ARR).• Crafted 50+ social media posts and 8 brochures for marketing campaigns to increase company’s outreach.• Mitigated churn rate by 12% through UX improvements in onboarding, dashboard, and reports of web applications.