Assistant General Manager Marketing
CurrentProfileDeveloping the company's marketing strategy in conjunction with the management team. Planning and execution of marketing initiatives to achieve the optimum ROI in terms of branding, employee engagement, customer engagement and supporting the sales team with opportunities in emerging markets and new technologies.FunctionMarketing Strategy and Planning- Planning marketing campaigns- Gathering and summarizing market intelligence- Web-centric marketing campaignsMarcom- Leading a team to execute the marketing and product management strategies - Corporate, Media and Internal Commn. strategies- Negotiation and vendor management skills- Creating marketing collateralDemand Generation- Using online resources and social media- SEO and SEO activitiesInternal Communications- Internal newsletter- Intranet- Employee Engagement activities