As Founder and CEO, my primary objective is to help companies drive business growth, using the MindStrength Initiative Platform to drive successful initiative execution.Whether you are introducing new or updated products, changing key processes, or leveraging a VAR channel, your team needs to have the vital information, tools, and resources to properly execute it.While every company and their respective initiatives are different, successful initiative execution comes down to these key factors:⇨ Clear communication. Senior leaders may roll out new initiatives, but ultimately, mid-level leaders need to be able to articulate to employees what they’re doing and why.⇨ Employee interaction with initiatives. Employees don’t just need access to an initiative—they need to be able to interact with it in a way that matches their application ability and leads to real understanding.⇨ Feedback. Leaders shouldn’t only give feedback on performance. They need to be able to take feedback when an aspect of an initiative isn’t working or could be improved.⇨ Tracking engagement and execution. Leaders need the right indicators and tools to track performance if they want to measure engagement with, and execution of, an initiative.The process of creating your company’s MindStrength Initiative Platform starts with discovery. We meet with you to learn more about your initiatives and goals, as well as your current and ideal results. That way, we can start designing a custom implementation for your team. With your input, we will then create a cloud-based platform for your company to use for all initiatives with your mission and vision in mind. Once we have a design in place, we will test it out, before we finalize, deploy, and measure your success.Read about how MindStrength helps our clients in the link below. I invite you to review some of our testimonials below and learn how we can help you.

As head of the Local group for WyzAnt, the world’s largest tutoring marketplace, I developed and executed the strategy to build a new customer acquisition channel. During my time at WyzAnt, I utilized a mix of business development, growth marketing, and entrepreneurship, to: – Create their go-to-market strategy. For the first time in company’s 10-year history, through online and offline efforts, we built an acquisition channel that focused on tutoring customers in target markets– Build relationships with key stakeholders in local markets at the school, district, local government, and community levels– Lead the development of the on-ground playbook, enabling our group to add value to customers and key influencers. We were able to penetrate markets where competitors failed – Develop an incentive and training program, utilizing the supply-side (tutors) of WyzAnt marketplace to build awareness and demand in target markets at little to no cost. This allowed for rapid acceleration of scale efforts– Utilize both inside and outside sales efforts to reach our customer and key influencers (both advocates and distributors)

As Co-Owner and Managing Director, I built a profitable, multi-unit, supplemental K-12 education business from the ground up. The business was cash-flow positive from year one, and grew ROE 200% and revenue 425%. When I sold my company, it had over 40 employees and more 2,000 customers. My responsibilities included business development, sales, and marketing.During my time with California Education Partners, I: – Formed strategic relationships with 60+ stakeholders to build a local brand and create distribution channels – Sold and built relationships at the district, administrator and teacher levels– Increased marketing ROI by 150%. I optimized marketing spend over a variety of digital platforms, including social marketing, paid search, SEO, content sites, and retargeting– Built and ran a strong sales and customer success organization, converting 75% of prospects into paying customers– Mentored and trained staff to be successful in their roles. I provided ongoing professional training and development opportunities for staff– Made constant improvements in service quality and process, which led to 50% increase in retention hours and revenue per customerAfter selling California Education Partners, I started MindStrength.

At Roche, the second largest vitamins producer, serving industrial agricultural and aquaculture customers, I was in charge of conducting financial, product, and regulatory analysis of international competitors. During my time at the company, I developed an executive roadmap, detailing "compete or partner" contingencies, and presented findings and recommendations to executives.

OnScreen, Inc., developed software products to deliver real-time voice and video over lossy (unreliable) IP networks. As a business development consultant for OnScreen, Inc., I led partnership and alliance efforts for start-ups developing video conferencing technology. I negotiated partnership opportunities with Microsoft and Sony to integrate our technology into their consumer products.

As a Senior Manager at Military.com, the web’s largest military community, I was responsible for the strategy and business development efforts for their e-commerce division. During my time with this military start-up, I structured and negotiated content, as well as commerce deals, with companies such as Hasbro and Epinions.

While working as Business Development Manager at Excite@Home – the web’s second largest internet portal at the time – I closed and renegotiated more than 200 deals. I was responsible all the business development on the Excite Autos and Real Estate channels. This represented more than $11 million in revenue with companies, such as Kelley Blue Book, Realtor.com, AutoByTel, and CarFax. I also helped launch an Excite shopping service by structuring deals with companies such as Mattel, OfficeMax, and Gateway.